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Networks, social media, that kind of stuff
What is the social interaction approach?
How close do media come to the model of face-to face interaction?
Broadcast-oriented media –> transmission of information -> reduces possibility of interaction
New media –> interactive & personalized communication
What are the advantages and disadvantages of new media?
Openness & flexibility BUT also confusion & chaos
Diversity BUT also division & separation
What is the social integration approach?
How do media allow us to come together in some form of community?
Use of media -> a self-contained ritual that has meaning in and of itself
Media is a means to offer us a sense of belonging
Broadcasting oriented media -> centralised sources produce situation and characters that the audience can identify with -> though there is little or no interaction
New media -> used as a shared ritual to make us feel like we are a part of something bigger
Come up with exmaples of new media
GRUNDFOS the storyteller -> timeline on their website
Nutella website -> map of how Nutella is being used all around the world
This creates something that employees/consumers can identify with.