Nature of Sports
Target Marketing
Target Marketing II
NBA on NBC
100
People that participate in events with no rules or regulations (recreational)
Unorganized Participants
100
Demographic, Geographic, Psychographic and Behavioral are called the four?
Market Segmentations
:max_bytes(150000):strip_icc()/Market-Segmenation-76c1fe9e48ff4906bc2a565bb67c6862.png)
100
A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire.
A Market
100
Michael Jordan was the most notarize player during the NBA on NBC era. What was his nickname?
"Air Jordan"
200
Businesses who pay to have their name associated with the event.
Sponsors
200
Identifying and selecting people based on:
+ physical and social characteristics
+ gender, heritage, religion,
+ socioeconomic status, life stage
Demographic segmentation
200
Identifying and selecting a particular group of customers a business seeks to attract.
Target Marketing
200
Earvin Johnson Jr. was one of the flashiest passers during the NBA on NBC era. He also brought awareness to HIV. What was his nickname?
"Magic"
300
It's Intangible and Perishable. Also known as the "Game Experience"
Sporting Events
300
Identifying and selecting people based on:
+ regions
+ states
+ neighborhoods
+ cities
Geographic Segmentation
300
This marketing communicates to a large audience also called "Undifferentiated Marketing"
Mass Marketing
300
Charles Barkley was one of the prolific scorers and big men during the NBA on NBC era. What was his nickname?
"Sir Charles"
400
This sports product helps enhance the sport because the athletes are better and in shape.
Training and Fitness
400
Identifying and selecting people based on:
+ lifestyle
+ personality & interest
+ values
Psychographic Segmentation
400
The division of a total market into smaller, more specific groups/categories
Segment or Segmentation Marketing
400
Reggie Miller was the most prolific 3-point shooter during the NBA on NBC era. What was his nickname?
"Miller Time"
500
Pepsi and Coca-Cola sell their products through sports marketing, even though they aren’t used for sports. What type of products are these called?
Non-Sports Products
500
Identifying and selecting people based on:
+ rate of use
+ benefits derived
+ loyalty response
+ occasion response.
Behavioral Segmentation
500
What are the two types of Target Marketing activities?
Mass & Segment Marketing
500
Jon Tesh was the producer of the NBA on NBCs' theme song. What was the theme song called?
"Roundball Rock"
