Nature of Sports
Target Marketing
Target Marketing II
NBA on NBC
100
People that participate in events with no rules or regulations (recreational)
Unorganized Participants
100
Demographic, Geographic, Psychographic and Behavioral are called the four Market __________
Segments or Segmentations
100
A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire.
A Market
100
Michael Jordan was the most notarize player during the NBA on NBC era. What was his nickname?
"Air Jordan"
200
Businesses who pay to have their name associated with the event.
Sponsors
200
Identifying and selecting people based on gender, heritage, religion, socioeconomic status, life stage
Demographic segmentation
200
Identifying and selecting a particular group of customers a business seeks to attract.
Target Marketing
200
Gary Payton was one of the most tenacious defenders during the NBA on NBC era. What was his nickname?
"The Glove"
300
It's Intangible and Perishable. Also known as the "Game Experience"
Sporting Events
300
Identifying and selecting people based on regions, states, neighborhoods, cities
Geographic Segmentation
300
This marketing communicates to a large audience also called "Undifferentiated Marketing"
Mass Marketing
300
Karl Malone was one of the prolific scorers and big men during the NBA on NBC era. What was his nickname?
"The Mailman"
400
This product helps enhance the sport product because the athletes are better and in shape.
Training and Fitness
400
Identifying and selecting people based on lifestyle, personality, interest,values
Psychographic Segmentation
400
The division of a total market into smaller, more specific groups/categories
Segment or Segmentation Marketing
400
Reggie Miller was the most prolific 3-point shooter during the NBA on NBC era. What was his nickname?
"Miller Time"
500
Companies like Pepsi & Coca Cola who market their products through sports are called
Non-Sports Marketers
500
Identifying and selecting people based on rate of use, benefits derived, loyalty response, occasion response.
Behavioral Segmentation
500
What are the two types of Target Marketing activities?
Mass & Segment Marketing
500
Jon Tesh was the producer of the NBA on NBCs' theme song. What was the theme song called?
"Roundball Rock"