Licensing
Branding Strategies
Graphic Organizer Digital M.
Anything This Week!
Digital Marketing
100
An agreement that allows a company to pay a fee to a team, event, etc. for the right to affiliate itself with that team, event, etc.
Sponsorship
100
Customers’ allegiance to a particular brand.
Loyalty or Brand Loyalty
100
The act of customizing an experience or communication to an individual or a group based on information gathered about them.
Personalization
100
What is Mr. Beast real name?
Jimmy or James Donaldson
100
Business pays a third party to promote its products and services.
Hint: Sometimes called influencer marketing
Affiliate Marketing
200
Organization or company that holds the rights to trademarked property.
Licensor
200
The brand strategy of using successful brands to introduce new products.
Extension or Brand Extension
200
Any marketing that involves the use of digital channels, such as search engines, social media, websites, and chat.
Digital Marketing
200
In the video this week, what was the main chocolate bar that Mr. Beast wanted to be better than?
Hershey's
200
Advertising that allows businesses to pay for increased visibility of site.
Hint: Businesses pay a fee for each click of ad link.
Pay-Per-Click or PPC
300
Company that wants to manufacture and sell products using trademarked property.
Licensee
300
The stage of brand loyalty in which consumers become aware of a brand and know a bit about it.
Recognition or Brand Recognition
300
These online platforms help users find websites, images, and videos by typing in keywords.
Search Engines
300
During the 23-24 season, which NBA team did Feastables sponsor?
Full Team Name!
Charlotte Hornets
300
Strategies that help websites appear in search results.
Hint: Also known as SEO!
Search Engine Optimization
400
Is the fee a licensee pays up front to use the trademarked property. It’s a figure based on expected sales.
Guarantees
400
A branding strategy in which marketers create a certain image or impression of a brand as compared to those of competitors’ brands
Positioning or Brand Positioning
400
Prominent people on social media who impact the purchase decisions of a community or audience.
Influencers
400
From the video, which retail store sells "Feastables" bars?
Walmart
400
Digital Marketing that is free or unpaid.
Organic Marketing
500
A percentage of the actual sales.
Once the guarantee is paid off, licensors start receiving this, usually anywhere from 5–15%.
Royalties
500
The legal authorization by a brand owner to allow another company to use the brand in exchange for a fee.
Licensing or Brand Licensing
500
A set of computer calculations that decides which results to display and where to display them on a results page.
Algorithm
500
If a lucky customer scanned the back of the candy bar, how much money could they win?
$10,000 dollars
500
This type of advertising refers to the ad naturally fitting into its environment.
Hint: This type of advertising is normally sponsored content that blends in!
Native Advertising
