CSS
This CSS Sales stage is where you prioritize your account list.
What is Identify?
You use this step to tell the prospect something they don’t already know or haven’t considered, by combining your research with your own expertise. Be succinct as you may need to leave this on voicemail.
What is Writing your VBR?
This party determines the final timing of The Bolt Drop.
Who is ExpertVoice?
This is the combined value of hosted and redirect GMV (including pixel, app, and non-pixel sources).
What is Total GMV ($)?
This tracks the number of times experts click through to external brand sites from redirect links (pixel or non-pixel).
What are Outclicks?
This CSS Sales stage is where you ask questions from your contacts to better understand their needs and potential fit with EV products/services.
What is Discover?
This is a summary of a trend important to the business category and affects how they run their business, how they use your product, or how they serve their own customers. Statistics can add value, but keep them easy to understand and relevant to their business.
What is an industry insight?
This is the required targeting for The Bolt Drop.
What is Open to All (of the U.S.)?
This measures the number of expert reviews with a quality score of 2.5 or higher within a given period.
What are Quality Reviews?
This metric tracks how many experts have visited expertvoice.com or its mobile version, regardless of whether they are logged in or affiliated.
What is Active Experts?
This CSS Sales stage is where you do outreach to contacts at your target sales accounts.
What is Connect?
VBRs should include some element of these four criteria:
What are:
Important
Relevant
Trusted & Valued
Call-to-Action?
Brand approval will be handled via this medium.
What is email confirmation (using the required fields and format!)
This value represents the dollar amount of orders placed directly on expertvoice.com, regardless of invoicing status.
What is Hosted GMV ($)?
This counts the unique number of experts participating in activities such as education, sampling, surveys, or challenges tied to brands with an EDU KPI.
What is Experts Engaging - Brands with EDU KPI?
This CSS Sales stage is where ask for a clients business.
What is Close?
These 3 traits must be shown to demonstrate that you are trusted and valued, bring in how you and your company offer the following benefits to the prospect.
What is:
Empathy
Expertise
Problem-Solving?
These 3 pieces of criteria help identify target brands.
What are:
- Top GMV driving brands
- Seasonal and top searched brands and categories
- high unit selling brands
This metric sums up estimated GMV from pixel/app redirects and non-pixel sources.
What is Redirect GMV ($)?
This count reflects experts affiliating for the first time and logging into ExpertVoice.
What is First Time Affiliated Experts?
This CSS Sales stage is where you tailer a specific solution for an account.
What is Advise?
Once you have established value with your VBR, it’s important to be clear what you are asking the prospect to do. It is often a meeting, or at an early stage may be a request to connect on social media.
What is Ask for an Appointment?
Brands should minimally offer this level of incentive on DROP products.
What is 60% off
(***DOULBE POINTS IF YOU INCLUDED FREE SHIPPING***)
This report shows the most critical metrics to EV's business success each week.
What is the Weekly Company Performance Dash?
This measures whether a visit to a hosted brand’s content on ExpertVoice leads to a purchase of that brand’s product.
What is Hosted Order Conversion?