New-York
Historical Social
Social
Definitions
Give us
a Platform
Best
Practices
Star
Power
100

The institutional handle we use on social media (what comes after the @ symbol)

@nyhistory

100

This ubiquitous social media component, also found on a telephone keypad, links to all posts on a given topic within a platform.

Hashtag

100

The most visual platform that has many different post formats, including carousels, reels, and stories; however, it’s not optimized for links in Feed posts

Instagram
100

70% of the U.S. population has at least one of these.

Social media profiles

100

What is the number one photo hotspot at New-York Historical?

Abraham Lincoln statue

200

New-York Historical Society has a presence on this many social media platforms.

SEVEN (Facebook, Twitter, Instagram, Pinterest, YouTube, Tumblr, LinkedIn)

200

“Pay to play” refers to this form of social media marketing.

Paid Advertising
200

This social media platform only allows 240 characters.

Twitter

200

The three main ways audiences engage with content. These involve a thumbs up, typing, and clicking on an arrow.

Like, comment, share

200

This hashtag campaign by New-York Historical became a viral Twitter moment in 2020.

#MuseumBouquet

300

Our audience is hyper-local, so this is where 60% of our followers reside.

New York

300

The tone of the institution’s social media content can change but this is the term used to describe the way we always “speak”.

Voice

300

This is the world’s most used social media platform.

Facebook

300

Signage, toolkits, and immersive exhibitions are all strategies to solicit this kind of content from visitors.

UGC

300

This influencer is a New-York Historical brand ambassador. Also, we house her archives.  

Billie Jean King

400

This is the platform that has the largest following for New-York Historical Society.

Instagram (40k more than FB)

400

Content about your brand that your visitors create and share all on their own, also a three-letter acronym.

User generated content (UGC)

400

You have to click “more” to see text beyond 125 characters on this social media platform.

Instagram

400

Engaging content keeps organizations top-of-mind and builds reputation, which is a key driver of this—a key goal for the museum.

Visitation

400

People use this geo-mapping tool to re-create Then And Now images in the city.

Urban Archive

500

This type of image performs best across the institution’s social media platforms.

NYC /buildings

500

To determine an engagement rate you divide the number of engagements by this number, also defined as the number of times your content is displayed to users.

Impressions

500

This platform is a social bookmarking tool where users save links to websites on “boards”.

Pinterest

500

Campaigns where two separate entities collaborate to add value for each other.

Strategic partnerships

500

The handle of this Instagram illustrator, who created a series of re-creations from our archival photos for our Instagram.

@nyccurated

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