New-York
Historical Social
Historical Social
The institutional handle we use on social media (what comes after the @ symbol)
@nyhistory
This ubiquitous social media component, also found on a telephone keypad, links to all posts on a given topic within a platform.
Hashtag
The most visual platform that has many different post formats, including carousels, reels, and stories; however, it’s not optimized for links in Feed posts
70% of the U.S. population has at least one of these.
Social media profiles
What is the number one photo hotspot at New-York Historical?
Abraham Lincoln statue
New-York Historical Society has a presence on this many social media platforms.
SEVEN (Facebook, Twitter, Instagram, Pinterest, YouTube, Tumblr, LinkedIn)
“Pay to play” refers to this form of social media marketing.
This social media platform only allows 240 characters.
The three main ways audiences engage with content. These involve a thumbs up, typing, and clicking on an arrow.
Like, comment, share
This hashtag campaign by New-York Historical became a viral Twitter moment in 2020.
#MuseumBouquet
Our audience is hyper-local, so this is where 60% of our followers reside.
New York
The tone of the institution’s social media content can change but this is the term used to describe the way we always “speak”.
Voice
This is the world’s most used social media platform.
Signage, toolkits, and immersive exhibitions are all strategies to solicit this kind of content from visitors.
UGC
This influencer is a New-York Historical brand ambassador. Also, we house her archives.
Billie Jean King
This is the platform that has the largest following for New-York Historical Society.
Instagram (40k more than FB)
Content about your brand that your visitors create and share all on their own, also a three-letter acronym.
User generated content (UGC)
You have to click “more” to see text beyond 125 characters on this social media platform.
Engaging content keeps organizations top-of-mind and builds reputation, which is a key driver of this—a key goal for the museum.
Visitation
People use this geo-mapping tool to re-create Then And Now images in the city.
Urban Archive
This type of image performs best across the institution’s social media platforms.
NYC /buildings
To determine an engagement rate you divide the number of engagements by this number, also defined as the number of times your content is displayed to users.
Impressions
This platform is a social bookmarking tool where users save links to websites on “boards”.
Campaigns where two separate entities collaborate to add value for each other.
Strategic partnerships
The handle of this Instagram illustrator, who created a series of re-creations from our archival photos for our Instagram.
@nyccurated