Audience
Figuring out your target audience is the __ step
First
What font is the correct size to use?
11-12 font
Which paragraph usually use quotations?
The second or third paragraph
What format do news releases use?
AIDA
News releases are for __ & __
public and editors
How long should a news release be?
250-300 words
How long should a quotation be?
20 to 30 words
What does AIDA stand for?
Attention, Interest, Desire and Action
Editors and broadcasters are __
very picky when it comes to their columns or hours being used up.
What should start at the beginning of your paragraph?
Capitalized city name followed by a dash
True or False
The promotional language is acceptable because the release is quoting someone.
A traditional lead paragraph for a news story asks what 6 questions?
Who, What, Where, When, Why and How