Texas Newsletters
This Austin-based newsletter is known for its concise, bullet-pointed stories.
What is Axios Austin?
This guest speaker co-writes the Axios Austin newsletter with Nicole.
Who is Asher Price
This opening sentence or paragraph of a story is designed to hook the reader.
What is a lede?
This assignment asked you to write a full newsletter on Substack.
What is the newsletter project?
This rapidly growing technology dominated headlines and raised questions about journalism, writing, and misinformation.
What is artificial intelligence?
This type of platform (used by many independent writers) lets journalists publish and monetize newsletters directly.
What is Substack
This guest speaker cried during class!
Who is Chris Cobler / Nicole’s dad?
This section toward the top of a story provides context and explains the core of the story.
What is “Why it matters” / Nutgraf?
Your classmates have received comments on their Substack from these two (very different) types of people.
Who is moms and trolls/hate comments
This tech founder and his wife have given more than $1 billion to UT as of Tuesday.
Who is Michael and Susan Dell?
This Austin newsletter from City Cast is written by reporter Kelsey Bradshaw.
What is Hey Austin
This guest speaker oversees Texas Monthly’s newsletter suite.
Who is Amanda O’Donnell?
This newsletter metric measures how many people open your email.
What is an open rate?
This style of writing (created by Axios) emphasizes short, scannable content.
What is Smart Brevity?
This Supreme Court Justice gave a lecture at UT this week.
Who is Clarence Thomas?
This newsletter by the Texas Tribune delivers free political and policy news every weekday.
What is The Brief?
This guest speaker DJs around Austin and publishes a music newsletter on Substack.
Who is Jacqui Devaney?
This famous journalism technique puts the most important information first.
What is the inverted pyramid?
This revenue model charges readers a monthly or annual fee for exclusive content.
What are paid memberships / subscriptions?
Darby's latest story in Axios Austin focused on this craft.
What is needlepoint?
This weekly newsletter from Texas Monthly gives readers recommendations for what to do every weekend.
What is What To Do This Weekend?
This guest speaker writes a daily Austin newsletter for City Cast.
Who is Kelsey Bradshaw?
This metric tracks how many readers click on links inside your newsletter.
What is a click-through rate?
Nicole required you to use this tool to get readers to respond directly to you.
What is call to action/audience engagement?
Who is Jim Davis? (Or Who is UT's president)