Terminology
Rules
The Four W's And One H
Fictional Journalists
Types
100

The heavy, bold text at the top of an article that tells the reader what the story is about.

Headline

100

Information given to a reporter that can be used for background knowledge but cannot be directly quoted or attributed to the source.

Off The Record

100

The "W" question that identifies the people, groups, or organizations involved in a story.

Who?

100

This Daily Planet photojournalist uses his day job to stay close to breaking news—and secretly moonlights as Superman.

Clark Kent

100

This type of in-depth, long-term reporting aims to uncover hidden truths, corruption, or corporate wrongdoing.

Investigative journalism

200

A short line of text under a photograph that describes the image and names the photographer.

Caption

200

Legal protections, often established by state "shield laws," that allow journalists to protect the identities of these individuals.

Anonymous (Confidential)

200

The "W" question that establishes the location or setting of an event.

Where

200

In the animated series SpongeBob SquarePants, Johnny Elaine holds this job for Bikini Bottom News.

News Anchor

200

An unsigned article that reflects the official, collective opinion of the newspaper’s editorial board.

Editorial

300

The line at the beginning of an article that names the writer of the story

Byline (Signature, Author)

300

The term for publishing a false statement that damages a person's reputation.

Libel (Defamation, slander)

300

The "W" question that provides the timeline, date, or specific moment an event occurred.

When?

300

This sharp-witted Daily Planet investigative reporter is Superman's primary romantic interest and colleague.

Lois Lane

300

A brief news story that provides a quick overview of an event immediately after it happens.

Breaking News

400

A short, one-sentence summary or teaser placed between the headline and the article text.

Subheading
400

The traditional shape used to structure a news story, placing the most important facts at the top and the least important at the bottom.

Inverted pyramid

400

The "W" question that explains the core action, conflict, or topic of the article.

What

400

The reason Peter Parker is able to get perfect, action-packed action shots of Spider-Man for the newspaper.

Takes Them Himself

400

Sensationalized or intentionally misleading digital headlines designed purely to get users to open an article

Clickbait

500

The very first paragraph of a news story, designed to hook the reader and deliver the most essential details.

Lead (introduction)

500

The practice of using someone else's written words, ideas, or reporting without giving them proper credit or attribution.

Plagiarism

500

The "H" question that explains the process, mechanisms, or steps of how an event unfolded.

How?

500

This sharp-witted television reporter for Channel 6 News is the human best friend and ally of the Teenage Mutant Ninja Turtles.

April O'Neil

500

The practice of telling a news story using an audio-focused, episodic format distributed over the internet.

Podcast

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