Apple
What's the general narrative about Apple users?
a. They get their coffee at starbucks
b. They think they're better than everyone
c. They take a lot of mirror pictures
b. They think they're better than everyone
Brand loyalty is just as beautiful as getting engaged to your high school sweetheart. How does Samsung and Android leverage that? What's the percentage of people who switched to Android from 2019 to 2020?
a. 5% to 8%
b. 12% to 26%
c. 28% to 32%
b. 12% to 26%
On average, what's vacation like for apple users?
a. They're more likely to have been on vacation in the last six months
b. They don't go on vacation, they just use the apple vision pro. ;)
c. They're workaholics and don't go on vacation
a. They're more likely to have been on vacation in the last six months
What's the halo effect associated with Android and it's users?
a. The android apps perform better than iOS.
b. Android users engage more in push notifications.
c. Android users are more flexible because of how customizable android is.
d. All of the above.
d. All of the above
What consumer behavior aligns more to the average apple user?
Impulsive purchasing or Compulsive purchasing
Compulsive purchasing
What brand archetype do samsung/android users represent?
a. Budget Friendly
b. Adventurous Eaters
c. Binge Watchers
d. All of the above
d. All of the above
What's the most popular age range for the iphone niche?
a. 12-17 years old.
b. 18-29 years old.
c. 25-34 years old.
b. 18-29 years old.
What marketing strategy does Samsung rely on?
a. Product
b. Price
c. Place
d. Promotion
e. All of the above
e. All of the above
What fictional character depicts the annual income of apple users?
a. Spongebob Square Pants
b. Doctor Strange
c. Mickey Mouse
a. 1-9 cents
b. $251,890
c. $61,101
How does Samsung communicate their competitiveness with Apple in their ad's?
a. Passive aggressive
b. Direct
c. Subtle
d. A stylish blend of the three above
Note: You have to give an example
d. A stylish blend of the three above