Bias
the belief in or practice of disinterested and selfless concern for the well-being of others
altruism
Bias where one judges all members of an out-group as the same.
Out-group homogeneity bias
Kohlberg's principle of moral development where decisions are made based on absolute right and wrong.
Postconventional
Phenomena where being familiar with something makes you like them more.
Mere exposure effect
Type of love related to attraction (generally 6-30 months).
Romantic Love
Attributing generic descriptors to yourself because you feel that they are personalized, even when they're not.
Barnum Test
Kohlberg's principle of moral development where decisions are made based on direct consequences and punishment.
Preconventional
Type of persuasion that focuses on facts, logic, and analysis.
Central Route
Component of attitude that is based on emotion and feeling.
Affect
Type of love related to admiration, respect, and disclosure of intimate details.
Companionate Love
Assuming that positive things that happen to us are due to our own character while negative things are due to an external fault.
Self-serving bias
Kohlberg's principle of moral development where decisions are made based on social perception.
Conventional
Type of persuasion that appeals to emotion.
Peripheral Route
Component of attitude that is based on past and future activity.
3 most important factors to attraction
Physical attractiveness, proximity, and similarity.
Assuming that behavior is due to someone's character flaws rather than limitations of constraints, but accepting excuses for own behavior.
Fundamental Attribution Error
Compliance tactic that aims at getting a person to agree to a large request by having them agree to a modest request first
Foot-in-the-door tactic
Component of attitude that is based on thoughts and beliefs.
Cognitive