Nike in General
What is Nike's logo called?
Nike "swoosh"
What does Nike say that makes us think about our Ideal Self?
If you have a body, you are an athlete
Which footballplayer is sponsored by Nike?
A. Cristiano Ronaldo
B. Lionel Messi
Cristiano Ronaldo
Why does Nike have to make different types of commercials in various countries?
Because the citizens all have different cultures and habits so the brand is positioned differently in customers head.
What was the original name of the brand created by Phil Knight and Bill Bowman?
Blue Ribbon Sports
What does Nike do to connect to our Actual and Ideal selves?
By their products and campaigns/funds
How many Spanish football teams does Nike sponsor in La ?
A. 6
B. 5
C. 8
6 teams
If you buy Nike shoes, does it cover the Biogenic Needs?
No, biogenic needs are the needs every person has to have to stay alive. For example, air; food; water; and sleep.
What year was the Nike brand established?
1971
How can you connec tthe ID level of Freud's idea to Nike?
You buy Nike's products for pleasure
Which American sport is only sponsored by Nike?
A. FNL
B. NHL
C. MLS
FNL
Which need is Nike covering witht he fact that their shoes and clothes are protecting the body?
The Utilitarian Need
What age range does Nike primarily target?
18-35 range
How can you connect the Superego level of Freud's idea to Nike?
You buy Nike's products because society approves of it
"I want these new sport shoes but I don't think about the fact that maybe they were made by children." Which concept it is?
Perceptual defense
Name the 5 levels of needs in the Maslow Hierarchy and link one of them to Nike.
Phsycological, Safety, Belongingness, Ego needs, Self-actualization.
What subsequent brand did Nike create in partnership with an NBA player that led to over $100 million in revenue in just its first year?
Air Jordan
Nike+ is a product created by Nike and Apple, what is this called?
Product complementary
Nike chose Colin Kaepernick (NFL player) for one of its advertisements but received backlash for it. Which act does this illustrate?
Balancing act
Nike produces custom made and limited edition shoes, what do they want to achieve with this?
That the customers get an emotional connection with the brand, because they now implement product involvement in their strategy.