History
Who were the founders of Nike Inc.?
Phil Knight and Bill Bowerman
What strategy does Nike focus on?
Differentiation Strategy
Who are the main competitors of Nike?
Adidas and Reebok
What organizational structure does Nike Inc. have?
Matrix and Geographical Divisional Structure
Their famous and iconic line “Just Do It”, premiered in an ad campaign in 1988
When and where did their famous "Just Do it" line appear?
1988, AD Campaign
What type of advertisement does Nike tend to use?
Focus on delivering a message about societal issues rather than promoting their products/services
Who are the main celebrities that Nike has collaborated with? (Only have to name 4)
Kobe Bryant, Roger Federer, Tiger Woods, Lebron James, Michael Jordan, Kevin Hart, Travis Scott, Serena Williams, Kendrick Lamar, Cristiano Ronaldo
What values does Nike stand for? (4)
Performance, Authenticity, Innovation, Sustainability
What is their vision statement?
“To bring inspiration and innovation to every athlete in the world”
What specific product offering categories does Nike have that helps them stand out? Name 4.
Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Men's Training, Women's Training, Action Sports, Sportswear, and Golf
What is their biggest social media platform and how many followers do they have on said platform?
Instagram, 94 Million
What are the three factors that can lead Nike to decline?
1) Failure to be innovative
2) Failure to keep up with trends
3) Environmental factors out of their control