WHAT IS NIKE MIND?
What is Nike Mind designed to support?
Mental focus, grounding, and awareness
Which body part is stimulated to affect the brain?
The feet
Which model is a mule?
Nike Mind 001
Which department created Nike Mind?
Nike’s Mind Science Department
When should customers wear Nike Mind?
Before or after activity, or when focusing
Nike Mind focuses on which connection?
The mind–body connection
Nike Mind activates what in the feet?
Sensory receptors
Which model offers a more secure, locked-in fit?
Nike Mind 002
Nike Mind took over how many years to develop?
More than 10 years
Is Nike Mind a medical device?
No
Is Nike Mind meant to replace performance footwear?
No, it complements it
How many foam nodes are in each Nike Mind shoe?
22
Which model is best for recovery and easy wear?
Mind 001
Who tested Nike Mind footwear?
Hundreds of athletes
What is the simplest way to explain Nike Mind to a shopper?
It helps your brain focus through your feet
What makes Nike Mind different from traditional Nike shoes?
It targets mental performance, not speed or cushioning
What is the purpose of the foam nodes?
To increase sensory feedback and grounding
Which model is better for longer wear and movement?
Mind 002
Which type of lab supports Nike Mind research?
Mobile brain and body imaging labs
What type of selling can use with a skeptical customer?
Feature and Benefit Selling (Explain grounding and sensory feedback)
Nike Mind represents the launch of what long-term innovation?
Neuroscience-Based Footwear to Help Athletes Feel Calm, Focused and Present
What feeling do the nodes help simulate?
The feeling of the ground beneath you
What is the main difference between Mind 001 and Mind 002?
Convenience vs. secure sensory engagement
Nike Mind research focuses on what three areas?
Perception, attention, and sensory feedback
What is one key phrase staff should remember?
“You don’t just wear it — you feel it.”