Wax Knowledge
This wax is exclusive to EWC and designed for sensitive skin
Comfort Wax
First thing when greeting a guest
Smile, eye contact & Stand up
Prevents ingrown hairs
Ingrown Hair Serum or Treat line
What is our grace period
9 mins, after 3 ncns you are a walk in only
Often forgotten area
Toes/feet/nipple
Tell me the four step process
cleanse skin, pre wax oil, wax and ingrown hair serum
"I’ll call to rebook” — what do you say?
Every time you rebook in center you get $1 and every 5 rebooks is $5
What is the key ingredient that slows hair growth
Narcissus bulb extract
Tell me our dress code for both waxers and gsas
black slacks, grey polo, name tag and 3 pieces of makeup, black close toed dress shoes
clean wrinkle free grey scrubs, hair groomed, 3 pieces of makeup, white shoes, name tag on NO CROCS
BROWS ON FLEEK
Average rebook time
4–6 weeks
Avoid this for 24–48 hours after waxing
Sun, sweat, hot showers
What’s the first thing a guest should feel when they walk in?
Welcomed
What treat product has the hair minimizer
Ingrown hair wipes / brightening
Time off request
6 weeks
What’s the signature wax used at EWC?
Comfort Wax®
Ideal hair length
Grain of rice
Touch up policy
5 days from the day they were seen
bonus point: keep them with their last wax specialist for touch up unless guest requests not to
What are 2 the key ingredient on our new SPF spray
Rice bran oil and coconut water
KPI'S
SPT: 1.5
Rebook: 60%
RETAIL: $6
SERVICE $ PER TICKET: $43
WP CONVRSION: 10-15%
How long has our center been open for?
4 years almost 5
Name one contraindication
Retinol, sunburn, irritated skin
ROLE PLAY ALERTTTTTT
DEMONSTRATE THE FTG EXPERIENCE GSA OR WAXER
EVERYBODY OBSERVE
What is changing in our reformulation of calming serum
no more cbd now ashwagandha
4 CORE VALUES
HAVE FUN WHILE BEING AWESOME
WE DELIGHT OUR GUEST
WE CARE ABOUT EACHOTHER
WE DO THE RIGHT THING
How many products does EWC currently have on retail walls?
42