Visual Literacy
Type that is ____ points and under is used for setting body copy:
A. 14
B. 18
C. 20
D. 8
A
The relative lightness of darkness of a color is the:
Value
List the three primary additive colors are:
Red, Green and Blue
When scaling an image proportionally, you hold the ______ key and drag from the corner
Shift
The area on camera-ready art where graphic elements are placed is known as the ____ area
Live
Which of the following type styles would be most appropriate for body copy in a magazine layout:
A. Script
B. Serif
C. Italic
D. Outline
D
Which of the following is NOT considered a design principle:
A. Color
B. Emphasis
C. balance
D. Unity
A
Adding black to a color produces a :
shade
To import an image into most graphic software programs, go to the ____ menu
File
Line art consists of type and what?
Solid Shapes
Spacing between lines is called:
A. Kerning
B. Tracking
C. Leading
D. Paragraph Space
B.
The area in a design in which objects do NOT appear is called:
Negative Space
List the proper sequence of the ideation design process
brainstorm, research, thumbnails
FPs stands for:
Frames per second
A mockup or prototype that looks as close to the finished design as possible is called a ______ layout:
Comprehensive
To Organize type elements within a layout, a designer should:
A. Use 5 or more typefaces
B. Use different type sizes and weights
C. Complete an organizational chart
D. Put all text at the bottom of the page
B
Colors that are created by mixing equal parts of a primary and a secondary color are referred to as:
Tertiary colors
Grouping several elements of type closely together in order for them to be read as one visual unit is called:
Proximity
To save space when archiving files, it's important to:
Compress the files
The safest way to protect a computer from lightning is to use a
Surge protector
One word at the end of a paragraph that is left on its own is known as a/an:
A. Overrun
B. Tail
C. Short Line
D. Widow
D.
The first step a designer needs to do when concepting a layout is:
Create Thumbnail sketches
In color theory, what does the term saturation refer to?
The purity or intensity of the color
ASpect ratios are:
Height to Width proportions
To secure legal right to use someone's face in a production or published photo, the producer must get a:
Release signed by the subject