A person with a strong work ethic...
A. displays integrity, initiative, and dependability
B. is quiet, considerate, and unproductive
C. is courteous, productive, and unreliable
D. is adaptable, irresponsible, and well-groomed
A. displays integrity, initiative, and dependability
When designing a display, the best way to give the impression of high-priced merchandise is to...
A. present many items
B. use a sale sign
C. present a single or small number of items
D. use proper color combinations
C. present a single or small number of items
An individual who identifies with the thoughts and feelings of the customer possesses...
A. interest
B. critical thinking
C. empathy
D. active listening
C. empathy
When responding to an interviewer’s questions, provide...
A. a reasonably short, thoughtful response
B. lengthy, detailed responses
C. “yes” or “no” responses
D. another question to the interviewer
A. a reasonably short, thoughtful response
Profit is calculated by...
A. subtracting expenses from income
B. adding sales and taxes
C. multiplying sales and taxes
D. dividing income by expenses
A. subtracting expenses from income
A company’s image is defined as the...
A. picture created in the mind of the customer
B. pictures used on billboards
C. visual theme inside the store
D. collection of styles that it sells
A. picture created in the mind of the customer
Marketing includes all activities in the flow of goods. Of the following, the correct flow of goods is...
A. manufacturer, wholesaler, retailer, and customer
B. customer, wholesaler, manufacturer, and retailer
C. wholesaler, customer, retailer, and manufacturer
D. retailer, wholesaler, customer, and manufacturer
A. manufacturer, wholesaler, retailer, and customer
Good customer relations include....
A. walking away when confronted with a problem
B. explaining who made the mistake to the customer
C. controlling one’s temper in a heated situation
D. automatically giving the customer a discount when a problem arises
C. controlling one’s temper in a heated situation
What type of research involves gathering observational data from a small set of respondents?
A. qualitative
B. quantitative
C. case study
D. descriptive
A. qualitative
Two types of business partnerships are general and...
A. contractual
B. fiduciary
C. limited
D. cooperative
C. limited
Setting prices for merchandise is based on cost, supply and demand, and...
A. number of store employees
B. warehouse availability
C. prices of unrelated merchandise
D. competition
D. competition
A primary purpose of a window display is to...
A. show the quantity of merchandise
B. show the price of merchandise
C. create interest and a desire to buy
D. create jealousy among competitors
C. create interest and a desire to buy
Advertising not only increases store traffic, but it is primarily responsible for helping a business to create a/an
A. product
B. image
C. job
D. productive workforce
B. image
What is the best way for a salesperson to handle a customer who complains about the price of an item?
A. give them a discount
B. encourage them to buy it online for less money
C. agree with the customer
D. point out the benefits of the item
D. point out the benefits of the item
The best way to answer a store phone is...
A. “Hello?”
B. “Howard’s Jewelry.”
C. “This is John. How may I help you?”
D. “Howard’s Jewelry, John speaking. How may I help you?”
D. “Howard’s Jewelry, John speaking. How may I help you?”
Economics is the process of making decisions to satisfy unlimited human needs and wants with ______ resources.
A) stagnant
B) unwanted
C) abundant
D) limited
d) limited
A mentor assists a new employee to...
A. get a good job at the mentor's company
B. get promoted faster
C. network with contacts in their career field
D. pay for college
C. network with contacts in their career field
A retail clerk received $50.00 from a customer to purchase goods valued at $32.16. What is the correct change to give the customer?
A. 3 pennies, 1 nickel, 2 dimes, 2 quarters, and 1-$20 bill
B. 4 pennies, 1 nickel, 3 quarters, 2- $1 bills, 1-$5 bill, and 1-$10 bill
C. 1 nickel, 1 dime, 2 quarters, 2-$1 bills and 1-$10 bill
D. 3 nickels, 3 quarters, 4-$1 bills, and 2-$10 bills
B. 4 pennies, 1 nickel, 3 quarters, 2- $1 bills, 1-$5 bill, and 1-$10 bill
$17.84
Which of the following is a good example of suggestive selling in a full-service restaurant?
A. “Good morning, are you ready to order?”
B. “Would you like more time to view the menu?”
C. “Good morning, may I tell you about this morning’s special?”
D. “We have a delicious new dessert. Would you like to try it?”
D. “We have a delicious new dessert. Would you like to try it?”
Which statement is most appropriate to say to a customer regarding an out-of-stock item?
A. “This store don’t carry them.”
B. “We don’t have none in stock.”
C. “That item is out of stock.”
D. “This store don’t got them.”
C. “That item is out of stock.”
Using technology is the best way to collect and store information for...
A. developing face-to-face sales training manuals
B. planning seasonal inventory needs
C. sabotaging the competition with social media ratings
D. designing attractive displays to promote slow-moving merchandise
B. planning seasonal inventory needs
A name, symbol, or other device that identifies a product or company, and is officially registered and legally restricted to the use of the owner or manufacturer is known as a...
A. trademark
B. patent
C. copyright
D. planogram
A. trademark
A print advertisement should include a headline, copy, signature, and a/an...
A. policy
B. illustration
C. CEO name
D. manager’s name
B. illustration
Suzy is an administrative assistant and would like to develop a professional network. Suzy can best develop this network by...
A. attending a Business Professional Conference
B. chatting with fellow employees at the water cooler
C. socializing often with friends
D. dressing in professional attire every day
A. attending a Business Professional Conference
Businesses can use database programs to...
A. manage information about clients and their purchasing patterns
B. develop graphics for advertisements
C. create documents such as training manuals
D. design window displays
A. manage information about clients and their purchasing patterns