This appeal uses logic, facts, and statistics to persuade an audience.
What is Logos?
The purpose of giving facts and explaining a topic.
What is Inform?
The author’s attitude toward a subject.
What is Tone?
Images, music, and camera angles are examples of these.
What are Media Techniques?
Repeating words or phrases for emphasis.
What is Repetition?
This appeal tries to connect with the audience’s emotions.
What is Pathos?
The purpose of convincing readers to agree with a viewpoint.
What is Persuade?
A serious and respectful tone could also be described with this word.
What is Formal?
A misleading statistic or biased graph is an example of this.
What is Manipulation/Bias?
Comparing two unlike things using “like” or “as.”
What is a Simile?
This appeal relies on the speaker’s credibility or trustworthiness.
What is Ethos?
The purpose of sharing a personal experience or story.
What is Entertain (or Narrate)?
Repetition, sentence length, and word choice are all part of this.
What is Style?
Information that favors one side over another.
What is Bias?
Asking a question that does not require an actual answer in order to make the audience think.
What is a Rhetorical Question?
Martin Luther King Jr. using his role as a minister is an example of this rhetorical appeal.
What is Ethos?
An article arguing schools should start later is mainly trying to do this.
What is Persuade?
“The disastrous decision ruined everything” creates this tone.
What is Negative/Critical?
A celebrity promoting a product is this kind of persuasive technique.
What is an Endorsement?
“I have a dream…” is a famous example of this device.
What is Repetition (or Anaphora)?
A commercial showing sad animals to encourage donations mainly uses this appeal.
What is Pathos?
The acronym often used for author’s purpose. (Also a dessert)
What is PIE?
The feeling the audience gets from a text.
What is Mood?
The intended group a text or advertisement is trying to reach.
What is the Target Audience?
Exaggeration used for emphasis.
What is Hyperbole?