Rhetorical Appeals
Author's Purpose
Tone & Style
Media & Persuasion
Literary Devices in Nonfiction
100

This appeal uses logic, facts, and statistics to persuade an audience.

What is Logos?

100

The purpose of giving facts and explaining a topic.

What is Inform?

100

The author’s attitude toward a subject.

What is Tone?

100

Images, music, and camera angles are examples of these.

What are Media Techniques?

100

Repeating words or phrases for emphasis.

What is Repetition?

200

This appeal tries to connect with the audience’s emotions.

What is Pathos?

200

The purpose of convincing readers to agree with a viewpoint.

What is Persuade?

200

A serious and respectful tone could also be described with this word.

What is Formal?

200

A misleading statistic or biased graph is an example of this.

What is Manipulation/Bias?

200

Comparing two unlike things using “like” or “as.”

What is a Simile?

300

This appeal relies on the speaker’s credibility or trustworthiness.

What is Ethos?

300

The purpose of sharing a personal experience or story.

What is Entertain (or Narrate)?

300

Repetition, sentence length, and word choice are all part of this.

What is Style?

300

Information that favors one side over another.

What is Bias?

300

Asking a question that does not require an actual answer in order to make the audience think.

What is a Rhetorical Question?

400

Martin Luther King Jr. using his role as a minister is an example of this rhetorical appeal.

What is Ethos?

400

An article arguing schools should start later is mainly trying to do this.

What is Persuade?

400

“The disastrous decision ruined everything” creates this tone.

What is Negative/Critical?

400

A celebrity promoting a product is this kind of persuasive technique.

What is an Endorsement?

400

“I have a dream…” is a famous example of this device.

What is Repetition (or Anaphora)?

500

A commercial showing sad animals to encourage donations mainly uses this appeal.

What is Pathos?

500

The acronym often used for author’s purpose. (Also a dessert)

What is PIE?

500

The feeling the audience gets from a text.

What is Mood?

500

The intended group a text or advertisement is trying to reach.

What is the Target Audience?

500

Exaggeration used for emphasis.

What is Hyperbole?

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