POS
14
"Vitalizes body and mind"
Brand messaging
This tool in your handheld will help you with this category
Pocket Guide
Monster, Celsius, Alani Nu, Bloom, etc
Competition
Where does your end of day paperwork go
Black box
What does ED stand for?
Energy Drink
What edition are we launching next month and what date.
Spring- Cherry Sakura
2/23/26
What is the current POS pillar
Zero Missed Workouts
OR
Rodeo
This additional placement grants the largest amount of points.
cold cashier
Name Family dollar and DG display flow
ED/ SF/ Pink 12oz
Red Bull has 2 placements
Monster has 2 placements
Alani has 1 placement
What's the WvC outcome?
Tied With
List the order in which paperwork should be turned in.
1. End of day print out
2. checks/money orders
3. invoice/pod
What does WvC stand for?
Winning vs Competition
What year did we split Houston?
2024
More thematic pieces, usually larger in scale and execution
IST (In-Store Theatre)
The prime spot on the main placement, usually from hip to mid chest.
Strike Zone
A display is in brand flow, has proper amount of facings for each SKU, and has brand communication.
What's Missing?
Pricing Communication
Largest category weighted in WvC scoring (35%)
Shelf Space
How do all value chain count product when receiving
Units
What does VIP stand for?
Volume Incentive Program
Name 2 launches from the past 2 years we have supported
Canada
New York
Chicago
Our smallest ambient placement
Parasite Rack
This grants the largest amount of points, in both large and small format.
Core Sku availability
How many Core SKU are measured in Large Format?
Twenty
Largest weighted additional placement in WvC Scoring
Cold Cashier
What does Home depot require for proof of delivery?
Print out
Key Rec sticker
What Does PSR Stand For
Perfect Store Rating
Name 2 out of the 5 triggers for LYTX
Handheld Device
No Seat Belt
Inattentive
Lens Obstruction
Critical Distance
Kit that accompanies a 288 to provide additional messaging
Cladding Kit
Space awarded relative to share
Shelf space FSI
How many SKUs are included in displays 1/4 pallet and above, and what SKUs are they currently?
5 SKUs
ED, SF, Zero, Peach, Iced
Tied Without
What does 7 eleven EDI require for proof of delivery
Final Exemption Report
What does TBP stand for and who is our TBP?
Talent Business Partner
Joel Arredondo
What are Red Bulls core values?
Professionalism
Focus
Passion
Responsibility