Revenue Reality Check
This top summary tile shows total recurring revenue across the selected segment
What is ARR?
This chart answers whether customers are growing or shrinking over time after becoming customers
What is Parent Account NDR?
This chart shows how many paying seats exist over time
What is How many paying seats do we have?
This chart shows weekly active users split by edition
What is WAUs by edition?
This section is where you go to understand early funnel opportunity creation
What are Stage 1 Opportunities?
This acronym represents a user’s revenue averaged out
What is ARPU?
This trend line shows gross revenue retention over time.
What is What is our GRR?
This chart shows how many paying teams exist by segment
What is How many paying teams do we have?
This chart shows current weekly active users by Basic, Custom, Professional, and Free
What is Current WAU?
This chart shows new business Stage 1 opportunities by segment
What is New Business Stage 1 Opps by Segment?
This dollar amount rounded down is how much ARR we had from SMBs up to and including July 2025
What is $64 million?
This trend line shows net revenue retention over time, including annualized and non-annualized views
What is our NRR?
This chart shows new paid teams by Enterprise, Mid-Market, SMB, VSB, and similar segment groups
What is % of New Paid Teams by Segmentation?
This is the cadence in which North Star 2.5 receives a data refresh
What is twice a day?
This chart shows conversion from Stage 1 to Stage 2 for new business
What is New Business S1 → S2?
This chart breaks ARR out by Apollo edition, including Basic, Custom, Professional, and Null / No Edition
What is New New ARR by Edition?
This chart shows the percentage of starting customers who churn each month
What is Churning Customers as % of Starting Customers?
This chart shows new paid teams by the first user’s persona, like AE, founder, marketer, or sales leader
What is New Paid Teams by Initial User Persona?
This chart shows paid users’ weekly active usage over time
What is Paid WAUs?
This section shows pipeline that has become qualified opportunities
What is Stage 2 Opportunities / SQOs?
This is the metric included in NRR but not GRR
What are upgrades?
This is the industry of our 2nd top customer.
What is Internet?
This section helps you see whether users came from paid, organic, referral, program, or direct channels
What is Weekly Users Created by Channel?
This chart shows how often free or paid WAUs use specific features like Conversations, Extensions, Enrichment, or Genpipe Workflow Features
What are the feature usage % charts?
In July 2025, this is the segment had an opportunity count of 1,352 in S1 New Business Ops
What is SMB?