Times, They Are a Changin'
When a new product comes along that basically eliminates an old product, that process is called a ________.
Example: Netflix to Blockbuster
Disruption
A fun way to handle the objection of "people in this town don't really go online to find things"
Show them the chamber of commerce and see all of their closest friends that all have websites
The amount of time the average American spends on their cell phone? (minutes)
177 minutes per day
The 3 most important places on the internet for a customer to get local business information
Google, FB, Yelp
In _____, Google changed their algorithm to heavily favor mobile responsive sites at the top of the page
2015
What does NPS stand for? What's the highest score on the fortune 500 and which company holds it? What's BIZIQ's Score
Net Promoter Score, 79, Costco, 81
What's one of the main reasons BizIQ has a 5 page website as the minimum size? Why not a 2 page site, or a 1 page site?
Google’s algorithm states that a 5-page website is the minimum requirement for competing in search results
Websites with a video have a _____ increase in converting people into customers than websites without a video!
42%
Homeadvisor's lead model is called a "____ ____ ____"
Pay Per Inquiry
Because the average business size that we speak with is ____ employees or less, it's hurting us to treat people as ________. We should probably start calling them _______ instead!
5, GateKeepers, GateOpeners
Nobody has ever _______ their way out of a sale
We don't sell a _____. We sell a ______. There isn't anything that we sell that you can't do for _____ if you had _____ to _____ extra hours per month
Product. Service. Free. 40-60 (will accept 30 or 50 here)
According to statistics from Yelp (a leader in restaurant data), ____% of restaurants have permanently closed in 2020, and ___% of the ones that closed did not have an online delivery service
60%, 90%
It's the one thing we never, under any circumstance do when it comes to our competitors, because it makes us look just as bad as the company we're talking about
Bash
As of this moment, what is your team's total transactions? (Based on someone answering on team Mike or team Jake)
Answer based on spreadsheet
When a person searches for a local service/business on Google, _____of those searches end up in a transaction within a week
92%
When a business owner says "This feels expensive" What's the absolute WORST thing you want to do in that moment?
Say "Let me check with my manager and see if I can get you a discount"
There Are _____ New Websites Added to the Internet Every Second. One of Google’s Bigger Concerns Now is Determining Which Sites are Active. THAT’S Why Constant Updates And Monthly Maintenance Are So Important!
6.6
What are the things a business owner can do for free on Yelp? What does Yelp charge for?
FREE: Update photos, information, about us, respond to reviews
PAID: Rearrange photos, advertise at the top of the page
Finish this statement: One of the HARDEST things to _________
One of the hardest things to realize about the internet is that people are not going to come up to you and tell you: “Hey, I was hoping to do business with you but I didn't like what I saw online so I chose someone else.” If they said that, I wouldn’t need to call you. You’d be calling me and saying "HELP!" (haha)
You’re not hearing it, but I can promise you, this is happening every single day. It's time to make some positive changes in your internet presence
What is the unspoken intent when it comes to a Google search for an "Auto Repair Shop in Jacksonville, FL?" What is the user telling us?
What's homework that will help the business owner, and what is homework that will help the salesperson? Which is more likely to be done? What are the outcomes of both?
Helps US: Tell us who their competitors are
They're more likely to do something that helps them.
If they do it, that's great, it means they care about their online presence! We love that! If they don't, it means they still care but they're just very busy. That helps us as well!
According to TED, the world's premier organization for public speaking and the psychology of communication, the maximum amount of time a person can listen to another person speak and actually retain information is _______
18 Minutes
DAILY DOUBLE - RISK EITHER 1X, 2X
So, $500, $1000
What's the % of time the person answering the phone is the business owner and pretends not to be?
The $100 you paid us was designed to show you a _____ _____ _____ on something small. This way, you know you can ______ BizIQ because we already delivered. It's less of a _____ _____, and more of an _____ ______ on something that's already working!
Return on investment, trust, sales call, upgrade call