Business Definitions
Marketing
&
Branding
Shark Tank
Innovation
&
Invention
Money
&
Finance
100

 This is the group of people a business wants to sell to.

What is Target Market?

100

This is a symbol or picture that represents a business.

What is a logo?

100

Entrepreneurs on Shark Tank ask the Sharks for this to help their business grow.

What is an investment?

100

This type of thinking helps entrepreneurs solve problems in creative ways.

What is creative thinking?

100

The money a business has left after paying expenses.

What is profit?

200

This is the written plan that explains goals, costs, and how a business will succeed.

What is a Business Plan

200

These are strategies businesses use to get people to notice and buy their product, such as ads, social media, and posters.

What is marketing?

200

This Shark is the owner of the Dallas Mavericks and is known for tech & sports investments.

Who is Mark Cuban?

200

A brand-new idea for a product or service.

What is an innovation?

200

Money owed by a business, like loans or credit.

What is debt?

300

This is the amount of money a business earns from selling products before expenses are taken out.

What is Revenue?

300

The way customers think and feel about a business, including its reputation, style, and personality.

What is a brand?

300

When multiple Sharks want to invest and compete to get the deal, it is called this.

What is a bidding war?

300

A small, early version of a product used for testing.

What is a prototype?

300

The price a business charges customers for a product.

What is pricing?

400

The money needed to start a business.

What is Startup Capital?

400

This is a catchy saying or phrase a company uses to help people remember them, like “Just Do It.”

What is a slogan or tagline?

400

This is the percentage of a company an entrepreneur offers to a Shark in exchange for money.

What is equity?

400

This protects an invention so others can’t copy it.

What is a patent?

400

When a business spends more money than it makes, it is operating at a…

What is a loss?

500

This term describes the cost of running a business, including things like rent, supplies, and salaries.

What are Expenses or Operating costs 
500

This short phrase explains what makes a business special compared to others.

What is Unique Selling Proposition (USP)?

500

Sometimes Sharks don’t invest money, but instead offer expert help, advice, and connections. This is called giving

What is strategic support or mentorship?

500

When a business creates something so new it changes an entire industry, it is called this type of innovation.

What is a disruptive innovation?

500

This is the prediction of how much money a business expects to make in the future.

What is a financial forecast?

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