Vocab
Marketing is best defined as:
A. Selling products
B. Promoting discount offers
C. Creating, communicating, and delivering value to customers
D. Distributing goods through supply chains
C. Creating, communicating, and delivering value to customers
An example of advertising is:
A. A cashier greeting a customer
B. A television commercial
C. A store manager resolving a complaint
D. A loyalty card scan
B. A television commercial
Sending emails to loyalty members is an example of:
A. Direct marketing
B. Personal selling
C. Public relations
D. Mass advertising
A. Direct marketing
If a $100 jacket is discounted 25%, the total amount is:
A. $80
B. $70
C. $75
D. $50
C. $75
Inventory turnover measures:
A. How quickly inventory sells
B. Employee scheduling
C. Store cleanliness
D. Weather impact
A. How quickly inventory sells
A target market refers to:
A. Everyone in the world
B. A specific group of customers a company aims to serve
C. The employees within a business
D. Competitors in the same industry
A specific group of customers a company aims to serve
Public relations involves:
A. Paid messages only
B. Building a positive company image
C. Setting company salaries
D. Designing store layout
B. Building a positive company image
Social media engagement metrics help retailers measure:
A. Customer awareness and interaction
B. Inventory errors
C. Weather patterns
D. Hiring needs
A. Customer awareness and interaction
If sales tax is 6% and the item costs $50, tax amount is:
A. $1.75
B. $3
C. $2.40
D. $3.25
B. $3
Upselling occurs when an associate:
A. Sells a more expensive or upgraded version
B. Refuses service
C. Ignores customers
D. Only bags items
A. Sells a more expensive or upgraded version
Personal selling occurs when:
A. Automated kiosks handle orders
B. Sales associates interact directly with customers
C. Ads run on social media
D. Coupons are emailed
B. Sales associates interact directly with customers
A coupon is an example of:
A. Publicity
B. Sales promotion
C. Advertising
D. Direct marketing
B. Sales promotion
The communication mix element that builds long-term relationships online is:
A. Price lining
B. Digital marketing
C. Inventory management
D. Store layout
B. Digital marketing
If a customer buys 3 items totaling $45, the average unit retail (AUR) is:
A. $10
B. $12
C. $14
D. $15
D. $15
A promotion offering “Buy 1 Get 1 Free” aims to:
A. Reduce store traffic
B. Increase sales volume
C. Reduce brand awareness
D. Replace customer service
B. Increase sales volume
The AIDA model stands for:
A. Action-Interest-Decision-Analysis
B. Attention-Interest-Desire-Action
C. Aim-Initiate-Deliver-Assess
D. Alert-Inform-Decide-Apply
B. Attention-Interest-Desire-Action
Influencer marketing falls under:
A. Refund policy
B. Direct and digital marketing
C. Packaging
D. Loss prevention
B. Direct and digital marketing
A communication strategy should always start with:
A. The budget
B. Target audience identification
C. Employee names
D. Competitor coupons
B. Target audience identification
If 400 customers enter a store and 80 make purchases, the conversion rate is:
A. 5%
B. 10%
C. 20%
D. 25%
C. 20%
A cashier recommending accessories during checkout is practicing:
A. Suggestive selling
B. Loss prevention
C. Public relations
D. Inventory counting
A. Suggestive selling
The purpose of integrated marketing communication (IMC) is to:
A. Use random messages
B. Keep messages consistent across all channels
C. Reduce store hours
D. Avoid customer complaints
B. Keep messages consistent across all channels
A company running back-to-school ads is using:
A. Seasonal promotion
B. unethical strategy
C. Price deception
D. Legal evasion
A. Seasonal promotion
A brand refresh to modernize appearance is an example of:
A. Pricing strategy
B. Repositioning
C. Merchandising
D. Inventory turnover
B. Repositioning
Sales tax is calculated by multiplying:
A. Price × quantity
B. Price × tax rate
C. Profit × tax rate
D. Inventory × tax rate
B. Price × tax rate
Test markets are used to:
A. Evaluate customer service
B. Try a product in a large area before a national rollout
C. Measure employee behavior
D. Try a product in a small area before a national rollout
D. Try a product in a small area before a national rollout