Category 1: Retail Fundamentals
What is the term for selling products or services to consumers?
Retail
Who produces finished goods from raw materials?
Manufacturer
A shopper who enters a store with a specific item in mind and wants to complete their purchase as quickly as possible is known as what type of shopper?
Focused shopper
Questions that begin with words like "Who," "What," "Where," "When," or "How" and require more than a yes/no response are called what?
Open Ended Questions
A store feature that offers rewards or discounts to repeat customers to encourage brand loyalty (e.g., Target Circle) is a what?
Loyalty Program
Physical items that are bought and sold, such as clothing, electronics, or groceries, are called what?
Products
Who buys large quantities of goods from manufacturers and sells smaller quantities to retailers?
Wholesaler
What type of shopper browses stores for fun, relaxation, or entertainment without a specific item in mind to purchase?
Recreational shopper
Questions designed to get simple one-word answers or to limit/control the direction of a conversation usually begin with words like "Do," "Will," or "Can" and are called what?
Closed ended questions
Where is the most accurate and primary place to find care instructions (like washing or drying) for a clothing item?
Product care label
Activities or benefits provided to a customer—such as hair styling, auto repair, or lawn care—are known as what?
Services
A retailer that offers multiple buying channels (e.g., physical store, website, app) that are fully integrated together is using what strategy?
Omnichannel
A customer who compares prices across stores, searches for clearance items, and uses coupons to get the lowest price possible is what type of shopper?
Comparison shopper
Structured listening where you give full attention to the speaker and repeat back in your own words what you understood is called what?
Active Listening
What is the very first step in the customer buying cycle where a shopper realizes they have a problem or a desire for a product?
Need
The unique way an organization's employees interact with one another and with customers forms the store's what?
Company culture
What type of retail store focuses on a deep assortment within a narrow product line paired with high customer service (e.g., Sephora, Foot Locker)?
Specialty Store
What type of shopper extensively researches products, reads online reviews, and compares specifications before ever stepping foot in the store?
Educated shopper
Physical, tangible characteristics of a product (such as size, color, or material) are known as product what?
Features
A person on social media who shares products and influences buyers
Influencer
A person who buys goods or services from a store is called a what?
Customer
hat is it called when a store sells products in more than one way, like in a physical store and on a website but not everything is connected?
multichannel retail
A customer who repeatedly buys from the same brand or store due to past positive experiences, great service, or rewards benefits is called what?
Loyal shopper
The advantages or positive outcomes a customer gets from a product's features are called product what?
Benefits
When a manufacturer or brand sells its products directly to the buyer through its own store or website—without using awholesaler or retail partner—it is called what?