Using Marketing to Sell Uniqueness
This great wonder of the World is only found in Egypt.
The great pyramid of Giza
Seeking new experiences
Adventure tourist
Business tourist
This type of tourist is travelling to Mexico specifically for the Dia de los Muertos festival.
Cultural tourist
Targeting specific traveler types (foodies, adventurers seekers) with tailored experiences is an example of
Identifying tourists niches
These platforms use real visitors' experiences to create a more personal endorsement for the tourism destination.
Social media
Seeking relaxation
Leisure tourist
This person is traveling within their own country.
Domestic tourist
This type of tourist is visiting a new restaurant in the city that has great reviews.
Culinary tourist
New Zealand’s “100% Pure New Zealand” and Norway’s “Powered By Nature” are examples of
Destination Marketing Campaigns
While on a tour bus between tourist locations in Athens, the tour guide can do this to add an immersive effect to the experience.
Tell stories about the Greek Gods
Seeking new foods
Culinary tourist
This person is travelling to Egypt to see the pyramids.
Historical tourist
This person is travelling to Costa Rica to see the rainforest.
Nature tourist
These are the 4P’s in tourism marketing
Product, Price, Place, and Promotion
A travel planner can do this to really help tailor the experience to you.
Ask questions about your likes and dislikes
Seeking dark or morbid locations
Dark tourist
This person likes to travel to any location with mountains they can climb.
Geographical tourist
This person is going skydiving.
Adventure tourist
This type of marketing happens when a celebrity talks about a destination and it makes people want to go there
Celebrity endorsements
Travel destinations can do this to encourage tourists to endorse them while adding a personal sharing experience for the tourist.
Share their photos in their social media reviews.
Seeking a festival or celebration
Event tourist
This person is visiting a church for their niece's christening.
Religion tourist
This person is driving to the beach to relax for the day.
Leisure tourist
This is when a destination offers something no place else can
Unique selling point