Skincare
Cleanse, Treat, Moisturize, Finish
What are the 4 main steps of a basic skincare routine?
"GET"ing every client requires we exchange name and ask open ended questions? True/False
What is TRUE?
Name the 3 ways to SELL
What are This&That, Personal Testimony, Direct Recommendation
Floral, Fresh, Warm & Spicy, Woody & Earthy are all considered what?
What are the 4 fragrance families. These categories are all color coded on the magnets on the fragrance wall for easy reference.
How many Sephora values are there? Bonus if you can name one?
5 Values: Welcome all to the World of Beauty, Lead with Passion and Heart, Imagine Fearlessly/Make it Happen, Grow Together,/Win Together, Inspire/Uplift/Celebrate.
Dry, Oily, Combination, Normal, Sensitive
What are the main skin types?
Who, What, Where, Why, When How questions are considered (what?) vs. asking questions that start with Do, Is, Can, Are.
What are open ended?
You use this, with the 3 ways to SELL OR to transition someone into another world.
What is a tie-back?
Name 2 of the Must Ask questions in haircare and what device should we use to help narrow down product suggestions?
What type of product are you shopping for?
What is your hair concern?
What type of hair do you have?
What is your hair texture?
The Hair Quiz or Sephora App
What is Celebrate Beauty?
Our selling model consisting of GET, GIVE, TEACH, SELL.
A must have ingredient for dark spots
What is Vitamin C?
Smiling, open body language, eye contact, building rapport and being accessible are all examples of (what?)
What are ways to GET the client?
Reading the box, referencing the fixture marketing and/or using the app, are all....
What are ways/resources a Beauty Advisor can use to help personalize and sell a product?
SAM is the abbreviation that stands for (what?) to our #1 selling product category?
What is Stripe, Ask, Match? Color swatching 3 complexion products and having the client decide.
Who is the President and CEO of Sephora Americas?
Artemis Patrick: The first Sephora female CEO that took on the role in 2024.
2 Must Have ingredients for Anti-Aging
What are Retinoids and Anti-Oxidants?
If a client walks in and says, "I'm just looking!", what should we do?
What is, exchange names, give a 'did you know' statement about newness or promotions and re-engage later.
Setting expectations, giving homework, breaking away or group selling are all ways to...
What is Multi-Client service?
When using the Sephora app or Color IQ to filter and personalize in helping to find the client the best foundation for them, what are 4 must ask questions we should be asking?
What is skin type, coverage, finish and formulation.
Clients can shop however they want to make it convenient for them. Name 1 program that help them do that?
Instacart=Online shopping that gets delivered to their home
Sephora APP=Where they can also book services, BOPIS, get same day delivery or curbside pickup
Klarna=A flexible payment app that to pay off their Sephora purchase in 4 equal interest free installments. Similar to layaway.
AHA's and BHA's help do what to the skin?
AHA=alpha hydroxy acid work 'above' the skin and BHA=beta hydroxy acid work 'below' the skin
The easiest way to SELL is spending more time 'GET'ing to know our customer by asking several open ended questions vs. jumping straight into showing them products. True/False and WHY?
What is TRUE? The more time you spend asking more questions the more personalized the recommendation, easier to tie-back and also find hidden needs to add-on.
Adding on either complimentary products or Multi-World products should do what for the client?
What is give better results, address similar concerns or round out a routine?
What is the difference between Parfum, Eau de Parfum, Eau de Toilette for example?
Highest concentration of fragrance oils to lowest. Highest last longer and lowest needs to be reapplied.
BONUS: If someone buys an Eau de Toilette that needs to be reapplied. What is something we can recommend to make it last longer, that's also Multi-World?
Sephora collection products are inclusive to everyone because of 3 things...
What is shade range, price and products available in all worlds.