Skincare
Cleanse, Treat, Moisturize & Finish are...
What are the 4 main steps of a basic skincare routine?
Every client should be using these 4 as a bare minimum skincare routine.
"GET"ing every client requires these 3 key behaviors
What greet, exchange names and ask open ended questions
Name the 3 ways to SELL
What are This&That, Personal Testimony, Direct Recommendation
Floral, Fresh, Warm & Spicy, Woody & Earthy are all considered what?
What are the 4 fragrance families. (These categories are all color coded on the magnets on the fragrance wall for easy reference).
This company owns Sephora and what year did the 1st Sephora store open in the US?
What is LVMH & 1998
Dry, Oily, Combination, Normal & Sensitive are...
What are the main skin types?
A must ask question in skincare!
Who, What, Where, Why, When How questions are considered (what?) vs. asking questions that start with Do, Is, Can, Are
What are open ended?
You use this type of statement to transition a cilent into another world.
What is a tie-back statement?
Name 2 of the Must Ask questions in haircare and what device should we use to help narrow down product suggestions?
What type of product are you shopping for?
What is your hair concern?
What type of hair do you have?
What is your hair texture?
The Hair Quiz or Sephora App
Celebrate Beauty is also known as...
What is our selling model consisting of GET, GIVE, TEACH, SELL.
A must have ingredient for dark spots
What is Vitamin C?
Vitamin C: (BLT) Brightens, lightens, and tightens
Smiling, open body language, eye contact, waving hi, are all examples of (what?)
What are non-verbal cues to acknowledge the client?
Reading the box, referencing the fixture marketing and/or using the app, are all....
What are resources a Beauty Advisor can use to help teach product knowledge & sell a product?
SAM is the abbreviation that stands for (what?) to help sell our #1 product category in makeup?
What is Stripe, Ask, Match. Color matching 3 foundation products and having the client decide the color they prefer.
FYI...Foundation is the #1 returned product!
Who is the President and CEO of Sephora Americas?
Artemis Patrick: The first Sephora female CEO that took on the role in 2024.
2 Must Have ingredients for a client who has Anti-Aging concerns of fine lines/wrinkles
What are Retinoids and Anti-Oxidants?
Peptides and Collagen: are also great ingredients to help with firming/lifting.
If a client walks in and says, "I'm just looking!", what should we do instead of saying, "let me know if you need help?
What is exchange names and give a 'did you know' statement around (i.e. newness or promotions, etc.) and re-engage later.
Setting expectations, giving homework, breaking away or group selling are all ways to...
What is Multi-Client service?
When using a skin scan in helping the client find the best foundation for them, what are 4 must ask questions we should also be asking to find them the best option?
What is their skin type, coverage, finish and formulation.
Clients can shop however they want to make it convenient for them. Name 2 programs that help them do that?
Instacart/Uber Eats=Online shopping that gets delivered to their home
Sephora APP=Where they can also book services, BOPIS, get same day delivery or curbside pickup
Klarna/AfterPay=Flexible payment apps
AHA's and BHA's help do what to the skin?
AHA=alpha hydroxy acid work 'above' the skin to exfoliate
BHA=beta hydroxy acid work 'below' the skin to clean out and tighten the pores
The easiest way to SELL is spending more time 'GET'ing to know our customer by asking several open ended questions vs. jumping right into showing them products. True/False and WHY?
What is TRUE? The more time you spend asking questions the more personalized the recommendations, including uncovering hidden needs to add-on.
The reason we add on either complimentary products or Multi-World products is because it should help do this for the client?
What is give better results, address similar concerns or round out a routine?
What is the difference between Parfum, Eau de Parfum, Eau de Toilette for example?
Highest concentration of fragrance oils to lowest. Highest last longer and lowest needs to be reapplied.
BONUS: If someone buys an Eau de Toilette that needs to be reapplied. What is something we can recommend to make it last longer, that's also Multi-World?
This "manifesto" is in all stores to reminds us of this important piece of our company culture and why we do what we do.
What is We Belong To Something Beautiful!