BBC Product Knowledge
Citrus Squall was inspired by this cocktail:
The Paloma Cocktail
Looking at Instagram, TikTok, online websites, etc. is an example of researching THIS zone?
Zone 0
What is the ABV of AO Blueberry Rose?
6%
This BBC brand is growing at over 50% in Rachel's Region.
Twisted Tea
MOB will be moving to this format starting in July.
Quarterly
At 5% ABV, Truly Vodka Soda contains only THIS number of calories and THIS grams of sugar.
110cal and 2g sugar
This ratio explains how much our buyers should be talking vs ourselves. Also referred to as the ___ /____ rule.
80/20 Rule
There are ONLY this many grams of sugar in AO Blueberry Rose?
10g
We are striving to hit X% of Summer Ale Draft distribution vs LY.
105%
Proper Seasonal Inserts have this colored lettering:
Blue
This Sam Adams beer won gold in 2022 at the Great American Beer Festival
Just the Haze
Someone who is enthusiastic, conceptual, and open-ended is probably THIS communication style:
Advocating
What are the 4 flavors in the NEW Truly Vodka Soda CLASSIC Pack?
Lime, Blueberry, Pineapple, Mango
Twisted Tea is BIGGER than THIS Top 10 Beer Brand (not including Truly)
Heineken, Mikes, Miller High Life, Keystone Light
Finding savings in budgets, marketing spends, reducing scrap, etc.. so that we can reinvest in our brands is part of what's called, Project "__________."
Project Simplify
What is the ABV of Mermaid Pilsner?
5.2%
We use what is called a "________" phrase between a feature and a benefit.
Conversion phrase
What are the 4 flavors in the NEW Truly Vodka Soda PARADISE Pack?
Watermelon, Passionfruit, Blood Orange, Mango
Lightly Fantastic
This is the #1 on-premise account in Rachel's Region
Citi Field
This ingredient in Summer Ale provides subtle black pepper notes and spice.
Grains of paradise.
These are the six types of closing techniques:
Summary of Benefits, Assumptive, Direct, Choice, Urgency, Trial
What is the ABV of our upcoming Talea x Dogfish Head collab, Bodegose?
5%
These are the four brands we are driving for July 4th Displays:
Twisted Tea, Truly, Sam Adams, Coney Island
The first team to shotgun a nearby BBC product may or may not win 500 points for this question...
Cheers