Advertising and Marketing
What are some strategies used by supermarkets to encourage impulse food purchases?
Supermarkets use tactics like placing snacks and sweets near the checkout counters, offering "buy one, get one free" promotions, or strategically positioning products at eye level to encourage impulse food purchases.
How many dimension(taha) are there in the e Whare Tapa Wha model.
Four
How does living in a rural area versus an urban area impact individuals' food choices?
Living in a rural area may limit access to a variety of food options, leading to a reliance on locally available or homegrown foods. In contrast, living in an urban area provides more diverse choices due to the presence of supermarkets, specialty stores, and restaurants offering a wider range of cuisines.
How do cultural norms influence individuals' food choices? Give an example.
Matariki, is traditionally at the end of the harvest. It is celebrated with Hāngī and boil up.
What is the purpose of food advertisements on billboards and public transportation, and how do they impact individuals' food choices?
The purpose of food advertisements on billboards and public transportation is to create awareness and generate interest in specific food products or brands. They can influence individuals' food choices by triggering cravings, increasing brand visibility, and shaping perceptions of desirability.
Eating when you are bored is an example of what?
Taha Hinengaro, as this food choice is impacted by your mood, or emotions.
How does the availability of fast-food restaurants impact individuals' food choices?
Easy access to fast food may lead to frequent consumption of calorie-dense, nutrient-poor meals.
How does peer pressure impact individuals' food choices?
Peer pressure can impact individuals' food choices by influencing them to conform to the eating habits and preferences of their peers. For example, if friends or colleagues regularly choose unhealthy food options, individuals may feel compelled to make similar choices to fit in or avoid social stigma.
How do social media platforms play a role in food marketing, and how does it affect individuals' food choices?
Social media platforms play a significant role in food marketing by allowing companies to target specific demographics, engage with consumers directly, and create viral marketing campaigns. The constant exposure to enticing food content on social media can influence individuals' food choices by promoting certain foods or food trends.
Name the four dimensions of Te Whare Tapa Wha in both English and Te Reo.
Taha Tinana (Physical Health)
Taha Hinengaro (Mental and Emotional Well-being)
Taha Whānau (Family and Social Well-being)
Taha Wairua (Spiritual Well-being)
How does living in a coastal region versus an inland region influence individuals' food choices?
Living in a coastal region often leads to a greater availability of fresh seafood, which can influence individuals to include more fish and shellfish in their diets. In contrast, living in an inland region may result in a higher consumption of land-based protein sources like meat or poultry.
How does income affect the quality of food choices and nutritional value of meals?
Income level directly impacts the quality and nutritional value of food choices. Higher-income individuals can afford a greater variety of fresh, nutrient-dense foods, leading to more balanced and nutritious meals. Lower-income individuals may face challenges in obtaining nutritious foods, leading to a higher reliance on cheaper, processed foods that are often less nutritious.
What is product placement, and how does it influence individuals' food choices?
Product placement refers to the strategic placement of food products in movies, TV shows, or other forms of media. It influences individuals' food choices by creating subconscious associations and increasing familiarity with specific brands or products.
Eating a well balanced healthy diet, is an example of which dimensions.
Taha Tinana (Physical Health)
How does the availability of ethnic grocery stores or international food markets affect individuals' food choices?
The availability of ethnic grocery stores or international food markets can broaden individuals' food choices by offering ingredients and products specific to different cuisines. This can inspire individuals to explore and incorporate diverse flavors and culinary traditions into their diets.
How does packaging design impact individuals' food choices?
Packaging design plays a significant role in influencing individuals' food choices. Attractive and visually appealing packaging can make a product more enticing and increase its perceived value, leading individuals to choose it over alternatives.
How do supermarkets influence food choices through product placement within the store?
Supermarkets strategically place certain products at prominent locations, such as end-of-aisle displays or near high-traffic areas, to draw attention and influence food choices.
Give an example of Taha Whānau. Then explain how this example can influence food choices.
Example: I was hanging out with mates the they all wanted to get MacDonald's. I choose a burger, fries and coke. This food was high in salt sugar and fat.
How do food cooperatives, food pantries and community-supported agriculture programs impact individuals' food choices?
They provide individuals with direct access to locally grown and often organic produce. These initiatives can influence food choices by encouraging the consumption of fresh, seasonal foods.
How does limited time availability impact individuals' food choices?
Limited time availability can influence individuals to choose quick and convenient food options such as fast food or ready-to-eat meals, as they require less time for preparation and cooking.