Acronyms
SEO...
Search engine optimization
Origin of the name Oakwood
What is the street one of the owners grew up on? Oakwood Avenue
Who Kara wanted to be when she grew up
Who is Janet Jackson?
The year Google started
What is 2008?
Percentage of renters that use an ILS during their journey
What is 89% of renters?
CPL in most marketing circles stands for...
Cost per lead
Property named after Dana's father
What is The Wendell
Kara is happiest when...
When will Yardi, Rent Cafe and CRM work perfectly.
Building links to your website from other credible sites is called...
What is Backlinks?
Demographic group makes up the largest share of renters in the US
Who are Millennials?
CRO stands for...
Conversion Rate Optimization
Original name of Oakwood Management
What is Kelley & Lemmon Management?
Kara's favorite person
Who is Kumber?
Jk it's a 22 year old Coast Guard named Case.
What Google tool offers insights into local search trends and competitor analysis?
What is Google Trends?
Oakwood's renewal % in 2023
What is 66.1%
API stands for...
How John Whymer get connected with Oakwood/Weiler family
What is as the Weiler's groundsperson?
Kara's office pet peeve
What is our team never filling the Keurig with water or cleaning the microwave?
Name two key strategies for improving your local SEO ranking.
What are 1. More Reviews 2. Completed Google Business listing profile.
Most desired amenity
What is in-unit washer/dryer? 67%
A/C 63%
Pet-Friendly 42%
UTM stands for...
Longest tenured employee at Oakwood
Who is Sandy Jones?
Where Kara will retire
What is the Beach?
Explain the difference between PPC and SEO and their respective advantages for a local property management company
What is, organic can generate leads at a far lower cost, but with less scale and control than a PPC campaign.
Highest and lowest renewal percentage in Oakwood portfolio
Stonehedge - 90%