Vocab
vocab
vocab
vocab
vocab
100
A page on which the advertisement is printed to the edge of the page leaving no border.
What is Bleed page
100
The average number of times a person in the target audience is expossed to a promotional message.
What is Frequency
100
Agensies, means,or instruments used to deliver promotional messages to the public.
What is media
100
Awards given to salespersons for meeting or exceeding sales goals
What is Sales incentives
100
coordination of the physical elements of a business or a product project the desired image to the consumer.
What is Visual merchandising/display
200
Agencies ro instruments such as radio and television that use verbal communication to share a message with the public.
What is Broadcast meadia
200
Products earned through contest, sweepstakes, and rebates.
What is Incentives
200
A prepared statement or story that provides news worthy information about the business or organization providing it
What is New release
200
The variety of activites other than personal selling, advertising, and public relations that are used to increase consumer purchases
What is Sales promotion
300
The media cost of exposing 1,000 readers to an ad.
What is CPM
300
Advertising designed to create a favorable image and goodwill for a business or organization
What is Institutional advertising
300
The internet used as a vehicle to deliver messages to customers
What is Online media
300
The number of people who read a publication but do not actually purchase it
What is Secondary circulation
400
Reaching a larger audience
What is Extensive coverage
400
Communication used to create a fovorable image of the business in the eyes of the consumer instead of promoting a product/service.
What is institutional promotion
400
A form of promotion that uses a vehicle to deliver mesagges to customers.
What is personal selling
400
money paid by a manufacturer to the retailer for placing a product in the store, perhaps in a specifc location
What is Slotting allowance
500
Price discount given by a manufacturer to increase the desire fo a wholesaler or retailer to purchase the product
What is Buying allowance
500
Reaching a smaller group of people of people more often.
What is Intensive coverage
500
Low cost items given to the consumers at a discount or free.
What is Premiums
500
Inexpensive, useful items with name of the advertiser printed on them that are use to gain customer recognition or serve as reminders.
What is Specialty media
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