Common Objections
Manager/Office Objections
Price & Technology OBJECTIONS
100

You're too big for us.

What is

•There’s no denying we are the industry leader. We are proud of the strength of our resources, inspiring history, and talented people.

•Our technology is second to none in our industry.

•We offer financial protections that smaller organizations cannot provide.

•Because of our size, we have programs and services other companies have difficulty providing.

Associa Advantage

Associa On Call

•You won’t be just a number to us. Every one of our associations is a family member.

100
Do we get to interview our manager?

What is

•With large prospects, we will need to accommodate this request. You will work with the Operations team to identify this individual and coach them prior to the introduction. With medium to small prospects, we generally introduce the proposed manager after Associa has been selected.

100

We don't want to be nickeled and dimed

What is

We serve communities of all sizes– from small HOAs to expansive master planned communities, and our Menu of Services is applicable to all of them.

We value transparency, so if you ask us to perform a service you know exactly the cost. However, you are only charged for what you use.

Cheesecake Factory menu


200

Your accounting is not done locally

What is

•Managing your finances is our #1 priority.

•We have the most secure, effective, and efficient accounting processes.

•Segregation of Duties

•TownSq

•Local Director of Accounting

200

How many communities will our manager manage?

What is

What is

•We don’t have a set number of communities in a manager’s portfolio because the complexities and service delivery of each community don't fit into a box.

•When evaluating a manager’s portfolio we take several factors into account and pair the manager’s strengths with the community’s needs.

•Building a portfolio - Great Place to Work for FOURTH consecutive year by not overloading managers, Team approach, etc.

200

You're too expensive. We don't need all the bells and whistles.

What is

•We have spent significant time analyzing the market and position our pricing to fit the needs of each specific community.

•While we might not be the least expensive, we will demonstrate our value with a high-level service and deliverables.

•We bring additional cost savings through our integrated services which competing companies may not offer.

300

How many communities will our manager manage?

What is

•We don’t have a set number of communities in a manager’s portfolio because the complexities and service delivery of each community don't fit into a box.

•When evaluating a manager’s portfolio we take several factors into account and pair the manager’s strengths with the community’s needs.

•Building a portfolio - Great Place to Work for FOURTH consecutive year by not overloading managers, Team approach, etc.

300

How long has your manager been with Associa

What is

This is answer is very branch specific; however, always give a range; never a specific timeframe.

300

Most of our community does not use technology

What is

•Flexibility to tailor services to the community

•Technology is used to enhance our customer service but is not required for each owner to utilize

•We still offer the option to call, email or come into the office

•Letters such as notices, collection and annual meeting are still mailed to owners

•Maintain ability to post notices in the community

400

Poor Online Reviews

What is

What is

•The nature of our business requires us to deliver bad news to residents from time to time.

•Violation letters, collection notices, towing vehicles, and enforcement of governing docs.

•Many of the concerns in reviews come from a lack of understanding of policies and financial limitations.

•We have a team that monitors and responds to each and every review – immediately!

400

Your Office isn't nearby

What is

We have served communities in the area for many years.

Office location will not affect our ability to serve your community association. Why?

Your manager will already be serving communities near you and will be onsite per the agreed upon terms.

Our online tools allow the board and homeowners to perform many activities from their homes, and our team is alerted when assistance is required.

Our online payables lockbox makes check disbursements simple, secure, and nearly effortless.

400
Why would we indemnify Associa from their actions?

What is

* Associa works on behalf of the board.

* We are only asking for the same protection you would expect if you were a self managed association

*This would not include Willful Misconduct, Criminal acts, Gross Negligence, or material breach of this agreement

* 6 Million Fidelity Bond- Largest in the industry


500

LFLWLIU  SDUCMOTNIC

What is

WILLFUL MISCONDUCT

500

TDXUEEPRNEI  ISLMTI

What is

EXPENDITURE LIMITS

500

GDTILIA  DTUPCOR

WHAT IS

DIGITAL PRODUCT

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