I see you #Viewability
"Reach" for the Stars
Ain't that the Truth
Scenarios:
100
By default Facebook includes VTC in their conversions? True or False?
True - By default Facebook includes VTCs, this can inflate the truth of how many conversions they have. Where Google breaks it out. Make sure your addressing this when talking about Facebook vs. Google with clients to make sure you are comparing apples to apples.
100
What is facebook doing well at?
Display. How do we combat this? We complement a Display Campaign tapping into audiences they haven't reached outside of facebook, which opens their reach to over 20+ million inventory spots. This can unlock budgets as well.
100
Does swiping through a carousel ad count as a click on facebook?
Yes. The definition of a click has been opened up on Facebook. Meaning not just a click, but also engaging with content is being counted. Make sure your advertisers are comparing apples to apples when talking about FB vs. Google.
100
Client says Facebook Ads are easier to build and scale growth? Name one google product that would help combat this objection?
Dynamic Search Ads: This will allow them to find a new audience and scale with words they didn’t realize led to their website, in addition taking the leg work out by using machine learning to do all the work.
200
Why is the Media Rating Council Important?
It is a neutral 3rd party responsible for the standard of what is meant for an ad to be viewed. Google abides by these standards. Facebook doesn't.
This can combat objections such as combating if google is inflating their own standards, where we adhere to the MRC ratings. This also shows the transparency with our advertising.
200
1+ Billion Users are on YouTube each month?
TRUE. That’s 1/7 of the world population and ⅓ of all internet users! There is incredible opportunity for global reach on YouTube.
200
What is the main difference between Facebook's Audiences and Google's Audience?
Google’s audience targeting is based on real time intent and is a key differentiating factor to Facebook. Real time intent signals help Google show ads that are safe, unobtrusive, and as relevant as possible. Google targeting focuses on customer identity AND intent, while Facebook only uses identity.
200
Scenario: “It's so easy to advertise on Facebook. All I need is one creative and Facebook does the rest! With GDN I need to upload many ad sizes. My designer charges me extra for each size! “What google product would help combat this issue?
Responsive Display Ads. Google responsive ads take your assets and combine them to create the perfect ad to fit into any slot on the Google Display Network, including Google's new native inventory. You can have the same ease your having with Facebook.
300
95% of YouTube ads are watched with sound on, this strengthens Google's ability to help drive Brand Lift for its clients. True or False?
TRUE. The combination of sight, sound and motion drive higher lift. The impact of ad recall was 23% higher when users were exposed to ads with audio and video together vs. ads with just audio alone.
300
Facebook or Google. This platform reaches 2+Billion users each month?
Facebook. This is great because Google reach 1+ Billion across 7+ platforms, which means we have the potential for greater reach. This means that millions of sites and apps across our network, enabling advertisers to reach over 90% of internet users.
300
Facebook standard: A view is when 1 pixel is rendered on the screen for any duration. True or False?
True. Facebook does not align with industry standards. A blink of an eye, counts as a view for facebook, which is problematic when understanding if your ad was actually seen, and had impact.
300
What are 2 questions you should always ask an advertiser when they tell you they advertise on Facebook?
How do you compare results between Facebook and Google?
What metrics do you compare?
What is working well with Facebook?