Platforms & Communities
This platform, launched in 2023 by Meta, is designed as a text-based companion to Instagram, aimed at fostering conversations and rivaling X (formerly Twitter).
Threads
This influencer became the first to reach 100 million followers on TikTok by creating dance and lip-sync videos.
Charli D'Amelio
These members often disrupt the community with inflammatory or off-topic messages, seeking to provoke reactions.
Trolls
What is GDPR, and why is it significant?
The General Data Protection Regulation; it strengthens data privacy rights in the EU.
What is a freemium model?
A business model offering free basic services with optional paid premium features.
Originally designed for gamers, this platform now hosts customizable servers for communities with voice, text, and video chat.
Discord
Known as the "Queen of Instagram," this celebrity is frequently the most-followed individual on the platform.
Selena Gomez
Often used for major campaigns, this type of content is high-impact and designed to capture a broad audience's attention.
Hero Content
Name one challenge platforms face in maintaining user privacy.
E.g., Balancing personalization with data protection.
Name one platform that uses a crowdfunding model for sustainability.
Patreon, Kickstarter, GoFundMe, Indiegogo.
This platform, owned by Google, allows users to upload, share, and monetize video content while also offering live streaming features.
YouTube
This gaming YouTuber, known for his philanthropy, broke records for the most subscribers on the platform in 2023.
Mr Beast
What is the "moderation paradox"?
The challenge of balancing free speech with the need to remove harmful content.
What is the "right to be forgotten," and which regulation introduced it?
The ability to request removal of personal data; introduced by GDPR.
How does over-commercialization harm user engagement?
It can create frustration, reduce trust, and drive users away from the platform.
This platform, known for its short-form videos and viral challenges, has become a global hub for creators and trends.
TikTok
Known for her "Rise and Shine" meme, this celebrity has leveraged social media to build a billion-dollar beauty empire.
Kylie Jenner
Give an example of a platform that faced backlash for its moderation policies.
E.G., Tumblr when they got rid of adult content, also Reddit, due to controversies over banning subreddits or handling user protests.
What does transparency mean in data collection?
Informing users about what data is collected and how it is used.
What are "social dollars," and how do they contribute to sustainability?
Revenue generated from user engagement and community activity.
Popular in the early 2000s, this platform allowed users to customize profiles with music and themes and was an early leader in social networking.
MySpace
This makeup artist and beauty influencer became the first male ambassador for CoverGirl and is known for his YouTube tutorials.
James Charles
Propose one strategy to improve transparency in moderation decisions.
E.g., Publishing moderation guidelines and detailed reports on enforcement actions.
What company was involved in a major data privacy scandal in 2018 for harvesting Facebook user data to influence political campaigns?
Cambridge Analytica.
Name one environmental sustainability challenge for online communities.
E.g., High energy consumption from data centers supporting community platforms.