SEO Link Building
Links from other websites that point to your website
Backlinks
Writing and publishing an article on someone else's website
Guest blogging
Users sharing your content
Shares
A free tool that allows businesses to manage their online presence across Google
Google Business Profile
Link building
An online marketing strategy used to gain high-quality back links and media coverage from news outlets and digital publications
Digital PR
Your brand name, products, or employees are mentioned on other websites, even if there is no clickable link
Brand mentions
Online mentions of your business' name, address, and phone number
Citations
The clickable, visible text in a hyperlink. Proper _____ ____ helps search engines understand the context of the linked page.
Anchor texts
Official statements sent to the media to announce news
Press released
Mentions or features of your brand in digital news publications
Media coverage
Ensuring your business name, address, and phone number are identical across all online platforms
NAP consistency
A search engine ranking score, often from 1-100, that predicts how likely a website is to rank in search results based on its back link profile
Domain Authority
The process of connecting with influential people in your industry to promote content, earn links, or build brand awareness
Metrics that indicate social media engagement, by likes, shares, and follows on platforms like LinkedIn or Instagram
Social Signals
Websites that list businesses by category and location, used to build local citations
Local directories