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Which of the following is the primary goal of marketing?
a) To increase production
b) To maximize profits
c) To meet the needs and wants of customers
d) To reduce competition
Answer: c) To meet the needs and wants of customers
What is meant by the term "positioning" in marketing?
a) The product's place in the store
b) The process of influencing customer perceptions about a product
c) The price at which a product is sold
d) The way a product is promoted through ads
Answer: b) The process of influencing customer perceptions about a product
You have to do a sport in this class.
educación física
They have to teach you.
profesores/profesoras
This person maintains law and order.
policía
Which of the following is NOT a component of the Marketing Mix (7Ps)?
a) Product
b) Price
c) Promotion
d) Profit
Answer: d) Profit
Which of the following is a characteristic of a "niche market"?
a) It targets a broad, general audience
b) It focuses on a small, specific segment of the market
c) It has low product demand
d) It relies on mass advertising
Answer: b) It focuses on a small, specific segment of the market
You learn to speak and write both of these languages.
español
inglés
You meet this person at the gate when you enter the school.
guardia
This person is responsible for putting out fires.
bombero
What is the main difference between advertising and public relations?
a) Advertising is paid, while public relations is unpaid
b) Advertising focuses on long-term relationships, while public relations focuses on short-term sales
c) Advertising is about public perception, while public relations focuses on product promotion
d) Public relations is about paid content, while advertising is about media planning
Answer: a) Advertising is paid, while public relations is unpaid
What is the first step in the marketing process?
a) Designing the product
b) Identifying the target market
c) Conducting market research
d) Setting the price
Answer: c) Conducting market research
Tranlsate into Spanish: "My favourite subject is Maths".
Mi asignatura favorita es matemáticas.
.
This person cleans the school.
bedel
These two persons take care of you in a hospital.
médico/doctor
enfermero/enfermera
What is the purpose of SWOT analysis in marketing?
a) To analyze competitors
b) To evaluate the product life cycle
c) To assess strengths, weaknesses, opportunities, and threats
d) To create a pricing strategy
Answer: c) To assess strengths, weaknesses, opportunities, and threats
Which of the following is a characteristic of a "penetration pricing strategy"?
a) Charging high prices initially to build a premium brand image
b) Offering low prices to attract customers and gain market share
c) Setting a price that matches competitors
d) Charging the highest possible price for exclusivity
Answer: b) Offering low prices to attract customers and gain market share
These four subjects make up Visual and Performing Arts.
arte
baile/danza
drama/teatro
música
These two persons are in charge of the school.
subdirectora
These two persons travel with you from one country to the next.
piloto
aeromozo/aeromoza/azafata
Which of the following is an example of a direct marketing strategy?
a) TV advertisements
b) Cold-calling potential customers
c) Billboards
d) Sponsorships of sports events
Answer: b) Cold-calling potential customers
Which of the following is an example of a "pull" marketing strategy?
a) Sending emails to customers to promote a product
b) Offering discounts to retailers
c) Using advertisements to create demand that leads customers to request the product
d) Direct sales calls to businesses
Answer: c) Using advertisements to create demand that leads customers to request the product
Name three types of Science in Spanish.
física
biología
química
There are over 700 of them at school.
alumnos/estudiantes
State two occupations that deal with sports.
futbolista
atleta
entrenador