Basics
the deliberate process of influence, or convincing others to share your beliefs
persuasion
an appeal to the audience's reason and logic
logos
a predisposition to behave in certain ways
the declaration of a state of affairs attempting to prove something
Claim
an argument that focuses on whether something is true or not
claim of fact
a speech meant to influence audience member's attitudes, beliefs, values and/or behavior
persuasive speech
the appeal to an audience's emotions
pathos
a minor change that a persuasive speech seeks which succeeds better than a major change
modest goal
Supporting materials that provide grounds for belief
evidence
an argument that places a value or judgment on something
claim of value
spreading ideas and information to deliberately manipulate the audience
propaganda
the Greek word for "character"
ethos
something speakers try to make to encourage trust and identification with an audience
common bond
Part of an argument that justifies the link between the claim and the evidence
an argument that recommends a specific course of action
claim of policy
the quality that reveals that a speaker has a good grasp of the subject
credibility
an unethical speaker who relies heavily on irrelevant emotional appeals to scramble rationality
demagogue
a set of basic needs from life-sustaining (air, water, food) to less critical self-improvement
Maslow's Hierarchy of needs
the process of drawing inferences or conclusions from evidence
reasoning
a warrant that uses the needs, desires and emotions of audience to support a claim
motivational
three types of appeals identified by Aristotle
persuasive appeals or "proofs"
a persuasive appeal that deliberately arouses the audience's fear and anxiety
fear appeal.
Speakers are generally more successful with audiences that differ or disagree only moderately with them. True or false?
True
the speaker's use of three modes of persuasion-- the message, feelings, speaker personality
rhetorical proof
a warrant that relies on factual evidence to support a claim
substantive