The pattern that integrates an organization’s major goals, policies, and action sequences
into a cohesive whole.
What is STRATEGY
100
Tend to perform a specialized set of tasks, for instance the engineering department would be staffed only with software engineers
What is HIERARCHAL / FUNCTIONAL
100
The predominantly intangible core attributes which customers purchase
What is SERVICE PRODUCT
100
Style of creative intelligence that focuses on results and relies on past experience to guide actions.
What is INTUITIVE
100
Features conditional go decisions (rather than absolute ones) which are dependent on the situation
What is FUZZY GATES
200
Adaptable, constantly reviewing the company’s environment to enable early identification
and fast response to changes or opportunities
What is FLUID
200
Groups employees by both function and product
What is MATRIX
200
The development of tangible products which are new to the supplier. Sometimes it is expanded to include new service development
What is NEW PRODUCT DEVELOPMENT (NPD)
200
The _____________ builds on preparation, incubation, illumination, and verification to achieve meaningful results.
What is CREATIVE PROCESS
200
The development (or improvement) of tangible or service products
What is PRODUCT DEVELOPMENT/INNOVATION
300
Can partly be blamed for managers’ lack
of understanding of the contribution design can make to business success
What is DIFFERENCES IN EDUCATION
300
Combines the characteristics of both a product structure and a functional structure. In this structure, functions important to each product or market are decentralized,
whereas other functions are centralized.
What is HYBRID
300
The most obvious difference between a tangible product and a service is that the latter is___________.
What is INTANGIBLE
300
Describes the aspects of personality that drive us to achieve outstanding results.
What is CREATIVE INTELLIGENCE
300
The ___________strategy is much better suited for achieving innovation
What is EMERGENT
400
The effective allocation and coordination of design resources and activities to accomplish a firm’s objectives of creating its appropriate public and internal identities, its product offerings, and its environments.
What is DESIGN STRATEGY
400
An organizational structure with few or no levels of intervening management between staff and managers.
What is FLAT
400
Unlike tangible products, which are often built around complex technologies or formulae that can be patented,
services are very ____________.
What is DIFFICULT TO PROTECT
400
A test instrument that measures an individual’s preference for each of four basic Creative Intelligence styles.
What is CREATIVE POTENTIAL PROFILE
400
Increasing __________ should motivate managers to consider all levers they can pull to differentiate their product.
What is COMPETITIVENESS
500
The three aspects about strategy and vision that differentiate the innovative from the less innovative organization include clarity, sharedness, and ____________.
What is ATTAINABILITY
500
Groups each organizational function into a division, which contains all the necessary resources and functions within it.
What is DIVISIONAL
500
The development of service products which are new to the supplier
What is NEW SERVICE DEVELOPMENT (NSD)
500
It is characterized as being focused, disciplined, logical, constrained, down-to-earth, realistic, practical, staid, dependable, and conservative.
What is GENERAL INTELLIGENCE
500
The development, by the supplier, of core product (or service) attributes, plus the development of the processes by which the product is evaluated, purchased and consumed