an advertisement on a webpage that does not change.
What is Static ad
100
ad that plays before another video on youtube
What is a Pre-roll
100
form of advertising via smart phone or tablet
What are Mobile ads
100
this social network allows us to serve in newsfeed display banners
What is Facebook
100
any time an ad is served and displayed on screen
What is an impression
200
an animated sequence that cycles over & over without stopping.
What is Animated Gif
200
ads can be skipped after this time range
What is 5 seconds
200
ad that appears at the bottom or top of a mobile device.
What is a mobile banner
200
This social media tactic lets us post company updates directly into a users news feed
What is LinkedIn Direct Sponsored Content Updates.
200
any time a viewer engages with an ad.
What is a Click
300
an animated web banner created using adobe technology
What is a Flash ad
300
Appears alongside other YouTube videos that match your target audience
What is an In-display ad banner
300
this mobile ad begins as a banner and once tapped (click) expands to takeover the screen
What is Tap to expand mobile ads
300
form of online advertising that matches the form and function of the platform on which it appears
What is Native advertising
300
this is calculated by dividing clicks by impressions
What is Click Thru Rate
400
highly interactive, customized animated ads supported by multiple browsers
What is an HTML 5 ad
400
average length of an pre-roll video ad
What is 15-60 seconds
400
This ad type requires a user action to activate the ad unit.
What is an interactive banner ad
400
this a network serves native ads on mobile and desktop
What is ShareThrough
400
This is when a user fills out a form on a landing page with all of there demographic information.
What is a Submission.
500
Media-buying companies that procure ad space on a large inventory of websites, then package and resell at a premium.
What is an Ad Network
500
range of viewers that choose not to skip a video ad
What is 15-45%
500
percentage of all visitors to ah.com via smartphone
What is 18%
500
this type of native advertising allows us to place content such as whitepapers and case studies on a custom destination on their website.
What are Content Centers
500
a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface and optimize.