These three components of synthetic fertilizer are represented by the letters, N, P and K
What is Nitrogen, Phosphorous and Potassium
100
Industrial farms house cattle and pigs in enormous feedlots known as "CAFOs," which is shorthand for this grim reality
What is a Concentrated Animal Feeding Operation
100
Joel Salatin does not buy fertilizer for his fields. Instead, he uses this.
What is cow manure.
100
Companies like Monsanto and DuPont and Dow Chemical own most of the seeds and the pesticides in use today. But they also made chemical weapons during Vietnam, like this one used to defoliate jungles.
What is Agent Orange
100
Nixon's Agricultural Secretary, who told farmers to "get big or get out" had this very colorful name
What is Rusty Butz.
200
One-fifth of American meals are eaten here.
What is a car
200
Every hour of every day, giant slaughterhouses kill this many animals.
What is 2,000
200
Saladin houses his chickens in this movable coop that he uses to fertilize his fields.
What is the "Egg Mobile."
200
Shipping food around the country uses about one-fifth of all the fuel consumed in the United States, about the same amount as consumer but this vehicle.
What is the car.
200
This label is legally binding, and means foods that bear it are grown without the use of pesticides.
What is "organic."
300
This slimy liquid is what makes sodas (and many other things) sweet.
What is high fructose corn syrup.
300
This terrifying illness arose first in England, where industrial feedlots were so mismanaged they ended up feeding cows the brains of dead cows.
What is "Mad Cow Disease"
300
Pollen says that food should not just be good to eat. It should also be this.
What is "good to think."
300
A fey years ago, a French farmer angry at globalized industrial food, attacked a McDonalds with this weapon.
What is a tractor.
300
The label "natural," which frequently appears on food products, is not legally binding, has this meaning.
What is "nothing."
400
Since World War Two introduced farmers to lots of new chemicals and technology, they have been obsessed with increasing this and this only (hint: it's not "taste.")
What is crop yields.
400
Cows are supposed to eat grass. They are fed corn instead, which leads to their needs frequent injections of this medicine (which ends up in their meat).
What is antibiotics
400
Joel Salatin and Michael Pollan agree that meat processing is so hideous in part because the public is prohibited from this basic right.
What is "the right to look."
400
Given its use of incredible amounts of fossil fuels (for feed, shipping, etc) eating less meat would also help solve this environmental problem.
What is climate change.
400
This is the percentage of American families that regularly sit down to eat together.
What is 50 percent.
500
Michael Pollan says that industrial corn requires so much oil (for fertilizers, tractor fuel, and transportation) that we would be better off if we did what with the oil instead?
What is "drink it."
500
Because beef cattle in CAFOs spend so much time standing around in their own manure, their meat is frequently contaminated with this pathogen.
What is e.coli.
500
In his "hunter gatherer" mode, Pollan sets out after a forest fire to look for this delicacy.
What is the morel mushroom.
500
Peter Singer, the Princeton philosopher, says that we should consider this every time we consider eating meat.
What is the suffering of animals.
500
Toward the end of the book, Pollan sets out to hunt this animal known as the "dog ripper."