Adobe
T&T
SiteCatalyst
SearchCenter
Misc
100
This is a natural water feature that ran through the backyard of one of the founder's homes in Los Altos, CA.
What Adobe Creek?
100
In 2007 Omniture decided to acquire this site-side behavioral targeting firm for $51.5M.
What is Touch Clarity?
100
These don't really taste like the name suggests (since you can't really taste it), but this is used to anonymously be a website to help define you, understand your history and where you are coming from.
What is a cookie?
100
This is a strategy that I use to get people to my site, but not have to pay Google after they come.
What is Search Engine Optimization?
100
Didn't get a complete college education, but was still able to sell a billion dollar company and still gets to dress up like Willie Wonka.
Who is Josh James?
200
This leader of Adobe's technology is currently using his c-level voice through blogs and media outlets to help lead Adobe's the fight against Steve Jobs' plight to take over the world.
Who is Kevin Lynch?
200
This test is a lot like the "A/B test", but will probably also use C, D, E to be more effective.
What is Multivariate testing?
200
A marketing effort used to bring visitors to a specific web site. Typically this is effort is classified in SiteCatalyst to make more sense. Obama and his advisers also ran one to help him eventually become the President of the United States.
What is a campaign?
200
Used by search engines as reference points for finding other words or information. After I have typed it and entered it in then I have officially Googled.
What is a Search Keyword?
200
In this US state Ashish Cardwell would definitely fit the profile to get pulled over and carded, but don't worry he would have adequate documentation to avoid an arrest.
What is Arizona?
300
One of these two originals helped create and develop Adobe Systems into a success that today has a market cap of just under $18B and just under 9K employees.
Who is John Warnock or Chuck Geschke
300
This tool works closely with T&T, to automate what is shown and uses Test&Target to help target different types of users based on past purchase activity, geolocation, source, or any other site behavior. Basically it tells you what it thinks you should be showing.
What is Recommendations?
300
This is used to visually measure traffic, conversion and success metrics within the pages of a web site. You do have to know how to plug it in first before you show this pretty report to your executive team.
What is Clickmap?
300
When I log into SearchCenter and click Automation in the left navigation box one of the options will let me adjust how much or little I want to invest in keywords. This feature will let me automate this based on certain criteria.
What are bid rules?
300
He may have a black eye, big broken nose and long greasy hair, but this beautiful Canadian will still assist you with whatever you need more than anyone else.
Who is Steve Nash?
400
In December 2005 Adobe acquired this former competitor. They created a product that would leave cameras useless in the dark.
What is Marcomedia?
400
This helps you test different versions of a page or web elements at the same time.
What is Synchronous Testing?
400
Relationships are hard to figure out. Luckily you can use relationship groups of 2,5 and 20 to help you out.
What is a correlation?
400
This formula or ratio helps me understand how much money I am getting back for spending on my advertising.
What is Revenue/Cost (ROAS)?
400
She can take you for a ride with her sled dogs, she can treat you to a steak of moose meat at her house and while you are eating on her back porch you will also be able to see Russia from her house.
Who is Sarah Palin?
500
This is an industry-wide initiative, led by Adobe and backed by other industry leaders who all share one vision: Enable consumers to engage with rich Internet experiences seamlessly across any device, anywhere.
What is the Open Source Project?
500
This department gets a box named after it so that T&T can do it's work.
What is the Marketing box?
500
The meeting started at 11:00am. I quickly logged onto ESPN.com to catch up on my sports. Later on my neighbor gives me a nudge... "hey man, wake up you have been sleeping for half an hour". I didn't accomplish anything in that meeting, but SiteCatalyst says I did complete at least one thing on ESPN.com.
What is a Visit?
500
This long-awaited update to this software allows marketers to measure, manage and optimize targeted display advertising buys on Facebook...finally!
What is SearchCenter Plus?
500
He graduated from college. In fact he got an MS from Bowling Green and an MBA Haas School of Business. Before that he also got his BS at Osmania University (that's in India by the way). He runs a big company now.
Who is Shantanu Narayan.
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