Retail Mix
This P in the retail mix refers to having the right mix of merchandise and services that satisfies the needs of the target market
What is Product?
These are Lids' two main channels of retail
What is in-store and Online?
What type of store is Lids?
What is Lids' customer data platform called?
What is AgilOne?
This P would relate to the retail locations that lids operates out of.
What is Place?
Lids uses this popular social media app to drive traffic to their online and in store channels?
What is Facebook?
This type of retailer is the most common with the largest breadth with different subcategories that fall under its umbrella
What is a General Merchandise Retailer?
How many stores does Lids have?
What is 1,100?
This P helps define both the value of the merchandise or service and the overall image of the retailer
What is Price?
This benefit of in-store retail versus online gives shoppers the ability to try products in a changing room
What is touching and feeling products?
This is a firm that primarily sells services rather than merchandise?
What is a Service Retailer?
Where is Lids' main headquarters located?
Where is Indianapolis?
What P is being used when Lids has signs in their store featuring products or specific price reductions?
What is Promotion
Lids uses this technique to segment their market bases on how close consumers are to their in-store locations
What is Geolocating?
This retailer carries many different types of merchandise (broad variety) and lots of items within each type (deep assortment), offers some customer services, and are organized into separate departments to display their merchandise.
What is a Department Store?
What countries or territories does Lids operate out of?
Where is Canada, the United States, and Puerto Rico?
What are the 6 Ps that make up the retail mix?
What is Product, Price, Promotion, Presentation, Personnel, and Place?
Lids offers this unique benefit to customers at every one of their physical stores
What is customization?
This is a general merchandise discount store found in lower-income urban or rural areas.
What is a Extreme-value-retailer?
What is the name of the hockey team on the hat which was located on the left hand side of the product slide?
Who is The Toronto Maple Leafs?