Building with Beer Facts
Brands
Scoring Standards
On-Premise Selling
Misc Beer Facts
100
Only 7% of drinkers are exclusive to what?
What is craft beers.
100
This brand recently overtook Budweiser as the #2 brand in the U.S.
What is Coors Lt
100
What does VTPS stand for?
What is Visual Traffic Priority Spots
100
Where is the "Hook" located in the 7 step sales call and what is also known as?
What is the General Benefit Statement
100
What year was Miller Lite introduced?
What is 1975
200
How many minutes longer does a premium light drinker stay in an establishment?
What is 19 minutes
200
What beer was 1st brewed at the Sandlot Brewery?
What is Blue Moon Belgian White
200
How do you get a Gold medal in features?
What is an All Day Every Day Lite or Coors Lt feature?
200
What is the name of the process we follow in every account?
What is the account call process?
200
What is the #1 reason goes bad?
What is exposure to light.
300
55% of premium light drinkers will not return if what?
What is their favorite brand available in their favorite package
300
How many calories and carbs does Miller Lite have?
What is 96 calories and 3.2g carbs.
300
What is the minimum distribution to get a bronze medal in Oakland or Macomb County (whatever county you work in)?
What is 40% in Oakland Co and 25% in Macomb Co
300
Define how to Overcome Objections
What is Acknowledge the objection. Source the objection. Quality the objection. Listen & probe for acceptance.
300
What brewery has a 9,000 year lease?
What is the Guinness brewery.
400
What % of drinkers are exclusively premium light drinkers and what % of total volume do they drive?
What is 23% and 23%
400
What brand just surpassed 200 million cans sold in July?
What is Red Bull
400
Name the 6 zones of VTPS
What is Entrance, Bar to Bathroom, Bathroom back to Bar, Exit. Back Bar & Table Tops
400
What do you use to Preplan a sales call?
What is review the account history. Review retailer needs. Establish a call objective.
400
What year was Prohibition enacted and what President was in office when it was repealed?
What is 1919 and FDR
500
This journey flow category has 2,400 sku's that = $750 million in dollar volume
What is exploration
500
What brand family do we have a goal of 1/2 million cases in 2014?
What is Constellation
500
What is the standard for bottle distribution to get a Silver medal in Oakland and Macomb County?
What is 9 for Oakland and 8 for Macomb
500
Name the 7 steps with a brief explanation of each
What is Preplan the Call, Introduction, General Benefit Statement, Feature Presentation, Trial Close, Overcome Objections, Close & Follow Up
500
Explain "Reinheitsgebot"
What is the "German Purity Law" Only items to be used in beer are water, barley and hops.
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