One Brand

True or False

100

 IA customers can sign into the Liberty Mutual app and website using their Safeco credentials. All their settings carry over, and they don’t need to make new usernames or passwords!

True

HELP-285066

200

The Safeco Mobile App will continue as is and will not be switched to Liberty Mutual mobile app

False - 

We'll retire the Safeco mobile app around 5 to 9 months after launch and then it'll be Liberty Mutual mobile app

HELP-285066

300

For Dual-Brand Customers: 

If customers have both Liberty Direct (formerly Liberty Mutual) and Liberty Agency (formerly Safeco) policies, they’ll have a page on the app prompting them to select each policy

True

HELP-285066

400

The migration won’t affect customer claims. Mid-claim customers won’t experience any interruption to their claim numbers. 

True 

HELP-285066

500

If customers want to continue with Right Track, they'll need to move to the LM app before the Safeco app retires or they'll be opted out. 

True

HELP-282899

MPD Eligibility

100

How can a customer qualify for the Multi-Policy Discount

To Qualify, a customer must buy all policies through an independent agent or directly from Liberty Mutual

200

If customer has their auto through LM Direct and their home through LM Direct, do they qualify for MPD

Yes, because they are both written from the same channel

300

When customers (or agents) aren't understanding how come the prices are different if we're now one company, How would you best respond. 

Prices may vary depending on which channel a customer purchases their policy through.  Each channel has different Operation costs such as Commisions, Marketing and Call Center Staffing

400

If a customer continues to push for MPD even though they aren't eligible, what is your next step?

Direct the customer to their agent as they may offer them a rewrite

500

If customer has both LM Direct policy and an LM Agency (formerly Safeco) policy, can they have MPD

No, it's ineligible

Say: To qualify, you must buy all policies through an independent agent or directly from LM.  Policies bought separately don't qualify because the discount doesn't cross over. 

Logo Swap or No

100

Bill statements that are sent to mortgage companies

No Logo Swap: We’re making key mortgage companies aware of OneBrand and that we won’t be rebranding our bills addressed to them. 

200

Bill statements sent to Customers

Yes, Logo Swap: 

Customer-facing bills will be rebranded.

300

Cancellation notices that go out to customers

Yes, Logo Swap

400

ID Cards

Yes, Logo Swap

From Safeco Insurance to Liberty Mutual.

Nothing else changes on the card

500

Contracts, Applications and Customer documents

Yes, Logo Swaps 

All will be rebranded to reflect Liberty Mutual

Fill in the Blank

100

We plan to launch One Brand on _______ 2026

4/25

200

When Safeco rebrands to Liberty Mutual, we will see a logo and branding change to our digital ecosystem, like our ____________ and ___________

Website URLs and Email addresses

300

1B stands for _______________

OneBrand

400

The old address we gave agents to send documents to was [e-mail].  The new email address that we'll give agents to send documents to us is 

________________________ 

[e-mail] 

500

When you need to differentiate a Liberty Agency policy to a customer, you would call it  ____________________________

a policy purchased through a local agent.

HELP - 282058

What's Changing

100

Book Transfer

The process and products don’t change.

• Since they’re quoted in advance, customers may get a Safeco-branded quote and an LM-branded policy packet if their policy is issued after the launch. This doesn’t affect their quoted rate or coverage.

200

Knowledge Center

• Brand tags will show Liberty Direct and Liberty Agency
• KC stays your single source of truth with no changes to your experience

300

Product Guides

• These get the Liberty Mutual logo 
• All other information stays the same.

400

Customers with a Claim

• There is no impact to the claims process for adjusters or customers.
• Policy benefits and numbers, as well as claims numbers, stay the same.

500

Underwriting Companies, Filed Forms

• Policy documents filed with the Department of Insurance will keep using the existing product, feature, and discount language.
• These names won’t change. You’ll still see Safeco there.
• The logos will change