Predatory Advertising
Define the "Pain-Point"
Finding where consumers suffer most
Define for-profit college
A college who focuses more on capital rather than education and targets poorer parts of the population
The number of ads A/B testing usually compares
Two
Name one of the Ads shown on the Advertising Basics slide.
Doritos, Nike, Mcdonalds, Heinz, Clear
Explain a middleman in advertising.
Someone who uses crude methods of advertising.
Define Predatory Advertising
Ads that pinpoint people in great need and take advantage of them
Identify a victim of a for-profit college
Student Immigrant
Identify the two main groups in charge of the optimization program
Marketing team and Data scientists
Define Advertising
The activity or profession of producing advertisements for commercial products or services.(answers may vary)
Name 3 types of advertising careers.
Writer, Video editor, Photographer, Graphic Designer
Identify where and what information is gathered for Predatory Advertising
Google searches and relevant information from the searches
A University that was a fraud/example of a for-profit college
Trump University
Give some examples of places where we can see commercials
TV, Movies, Billboards, etc.
Define and give an example of propaganda
Information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, nation, etc. Examples: MAGA, Red Scare (answers may vary)
This Google tool records all advertising and promotion responses.
Google Analytics
Identify who takes prey on the working class and the poor
Capitalists
Total student loans in the United States
1.52 trillion
The goals of the optimization program
Raise people and money
Teo's first and last name (:
Name a method that middlemen use to draw people in.
Fake Ads
Name three types of people said in the lecture that are a target for predatory advertising
People with drug addiction, low self esteem, or people raising children in gang affiliated areas
Ways for-profit colleges attract us
Society we live in, colleges being ranked, community colleges being cheaper and better
Locations companies broadcast their ‘experimental commercials’
Platforms like Google and Facebook
Define Targeted Advertising and give an example
Advertising made to target a specific audience. Example: For Profit College, Nike, Art Van (answers may vary)
The cruel method of advertising Sprint used to benefit their business.
Paul switching companies and throwing Verizon under the bus.