Content Creation
The term for a blog post or article that provides a detailed guide about a particular topic
What is a "How-to" post?
The term for a series of emails sent to new subscribers to welcome them
What is a welcome email series?
The term for the specific group of people you want your Facebook ad to reach
What is target audience?
The term for a plan of what you're going to do and hope to achieve on social media?
What is a social media strategy?
The term for a model that illustrates the theoretical customer journey towards the purchase of a product or service
What is a sales funnel?
The term for a visual representation of information or data
What is an infographic?
The term for a text message sent to a customer to confirm their purchase
What is a transactional SMS?
The term for the total number of unique people who saw your ad?
What is reach?
The term for a tool that allows you to schedule social media posts in advance
What is a social media scheduling tool?
The term for a type of marketing automation where emails are sent to users based on their behavior
What is email automation or autoresponder?
The term for a short video that businesses use to engage their audience on social media
What is a video clip or short video?
The term for a method of segmenting your email list based on user behavior
What is behavioral email segmentation?
The term for the automatic process by which Facebook tries to get the most results that meet your campaign objective and cost target
What is Facebook's ad delivery optimization?
The term for a visual representation of your social media strategy
What is a social media calendar?
The term for a page designed to convert visitors into leads
What is a landing page?
The term for a long, in-depth blog post that provides a lot of value to the reader
What is a pillar post or cornerstone content?
The term for the percentage of email recipients who click on a link within an email
What is click-through rate (CTR)?
The term for a Facebook feature that allows you to find people who are similar to your existing customers
What is Lookalike Audience?
The term for the process of tracking conversations around specific phrases, words or brands, and then leveraging them to discover opportunities or create content for those audiences
What is social listening?
The term for a series of automated actions that you can trigger to occur based on a person’s behaviors or contact information?
What is marketing automation?
The term for a piece of content created by one website and posted on another website
What is a guest post?
The term for the process of cleaning your email list from inactive or non-responsive subscribers
What is email list scrubbing or cleaning?
The term for a Facebook ad objective that encourages people to purchase products on your website?
What is Conversions?
The term for the data that gives insights into your social media marketing performance
What is social media analytics?
The term for the process of guiding a potential customer through the sales process and ultimately turning them into a paying customer
What is lead nurturing?