Digital Media Acronyms
Process
Metrics
Research Tools
Technology
100
RTB stands for...
What is Real Time Bidding?
100
The location of the employee handbook, reimbursement request forms, employee directory, most current Powerpoint Template, timelive and more!
What is TeamWeb?
100
Describes the percentage of users who leave your site after visiting only 1 page. (does not consumer more than 1 page)
What is Bounce Rate?
100
A research tool that will show you the upstream and downstream traffic to a website or industry.
What is Hitwise?
100
WebMetro's Propriety Reporting System.
What is DSMM?
200
ROI stands for...
What is Return on Investment?
200
This finance related report is due on the 1st business day of the month.
What is Invoicing Estimate?
200
The formula for conversion rate.
What is Conversions divided by Clicks?
200
This tool allows you to see site engagement metrics such as Average Time on Site, Bounce Rate and Pages per Visit.
What is Google Analytics?
200
This type of code can be placed on a client's website, allowing us to place vendor codes without requesting it from the client.
What is a Floodlight Tag?
300
DSP stands for...
What is Demand Side Platform?
300
The 4 required components Judd must send to an e-mail vendor.
What are 1) From Line, 2) Subject Line, 3) Creative (HTML/Text), 4) Suppression List?
300
The formula for Cost Per Lead.
What is Cost divided by Leads?
300
The one ad tag type that should not be distributed.
What is the Standard Ad Tag?
400
AEP
What is Annual Enrollment Period?
400
The name of our team's project management tool
What is Mindjet Conect?
400
The formula for Click Through Rate.
What is Clicks divided by Impressions?
400
A tool that can show us the demographic breakdown for an advertiser website.
Acceptable Answers: What is Quantcast/Google AdPlanner/Hitwise?
400
When 3rd party pixels are placed on top of container tags, allowing them to fire without being hard coded on a website.
What is Piggbacking?
500
IAB
What is Interactive Advertising Bureau?
500
These 3 things must be checked before approving proofs for an e-mail deployment.
What are 1) Proper Creative & Subject Line, 2) Proper Tracking Links/Keyword IDs, 3) Unsubscribe Available?
500
Formula for Return on Investment.
What is Revenue minus Investment divided by Investment. (Revenue-Investment)/Investment
500
This product shows us spend and impression estimates for advertiser display campaigns and the associated creative.
What is Nielsen AdRelevance?
500
This product/technology allows for real time e-mail image optimization.
What is Adstack LiveOptimizer?
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