Optical Frames
This company is the largest frame manufacturer in the world and is based in Italy
Who is Luxottica
What is another name for digital produced lenses?
What are free-form lenses
The complete name for the measurement between the two pupils
What is the IPD (Interpupillary Distance Measurement)
In a progressive lens, the rate of change in power along the corridor is directly proportional to the Addition (Add) power and inversely proportional to this.
What is Corridor Length
This term refers to the "Real" reason a person is buying, such as looking younger or feeling more professional.
What is the Buying Motive
This frame line is most noted for their jewelry and watches
Who is Cartier
Before fitting patients with a lens, this is the most important "open-ended" question to ask a patient about their daily routine.
What do you do for a living (or for hobbies)?
The formula used to calculate the power of a prism lens?
What is Prentices Rule - prism (diopters) = power in diopters times decentration (in centimeters)
To reduce the "swim" effect, modern lenses use this manufacturing process to place the progression on the back surface.
What is Digital Free-Form surfacing
What is a FAB?
What is a feature, advantage, and benefit of a product
Since the 1980s, this Top Gun star has been the unofficial "face" of the Ray-Ban Aviator, a trend that is seeing a massive 2026 resurgence.
Who is Tom Cruise
When a patient says "The lens price is too high," you should shift the focus from the cost to this.
What is Value (or "cost-per-wear/benefit")
Who invented polarized lenses and in what year?
Who is Edwin H. Land in 1936
This lens is offered to anyone that spends more than 5 hours a day on the computer.
What is SD Reach
When a customer says "I need to think about it," Friedman suggests you use this technique to find the real issue.
What is "smoke out"
This American frame company was founded by Alan and Cindy Shapiro and is based in Chicago
Who is Europa Eyewear
1.76 high index lenses are manufactured by this Japanese company
Who is Tokai
What kind of lenses are essentially two prims apex to apex?
What are minus lenses
This PAL progressive design is in the same tier as Varilux Comfort max
What is GS Balance
This is "what the feature does" for the customer (e.g., "It makes the glasses lighter").
What is a Benefit
This memory metal is a nickel- titanium alloy that can be bent or twisted & still return to its original shape.
What is Flexon
This company based in Spain produces most laboratories house brand lens designs
Who is IOT
What optical designation is derived from a medieval term meaning of the devil?
What is OS or oculus sinister
This is the PAL Dual surface, ocmpensated Rx design.
What is DS Stable
This is the first step in the Friedman 4-step process for handling an objection.
What is "Acknowledge" (or "Empathize")