Content
Opening statement that grabs audience attention immediately
Hook
The attitude or emotion conveyed through voice
Tone
Awkward silence with no sound (to be avoided)
Dead air
The specific group of people the content is created for
Target audience
Words/phrases that connect ideas smoothly between segments
Transition
Speed of speech and strategic use of pauses
Pacing or Pace
Unnecessary words like "um," "like," "you know"
Filler words
The speaker's trustworthiness and authority on a topic
Credibility
Direct request for the audience to do something specific
Call to action
Changes in pitch that add meaning and emotion
Inflection
Short, memorable quote or audio clip
Sound bite
Closing statement that wraps up and leaves a lasting impression
Sign-off
Clear, precise pronunciation of words
Articulation
The specific perspective or approach taken on a topic
Angle
Speaking with enough volume and energy to be clearly heard
Projection