Email Marketing
What type of marketing uses customer email addresses to send updates and promotions?
What is email marketing?
What is a website that only shares information and does NOT sell products?
What is a brochure website?
What does SEO stand for?
What is Search Engine Optimization?
What is the main goal of social media marketing?
To connect with and engage a target audience.
Anything posted publicly online is considered what?
What is content?
What do we call people who sign up to receive emails from a business?
What are subscribers?
What term describes buying and selling products online?
What is e-commerce?
What do search engines use to understand what a webpage is about?
What are keywords?
What do we call users who subscribe to a brand’s social media account?
What are followers?
Photos, videos, blogs, and graphics are examples of what type of marketing?
What is content marketing?
Why do businesses collect customer emails?
To promote products, services, and build relationships.
Amazon is an example of what type of business model?
What is e-commerce?
What are links from other websites pointing to your site called?
What are backlinks?
Name one way Fancy Flowers can engage with followers.
Replying to comments, DMs, or reactions
Content marketing helps build brand awareness, loyalty, and what else?
Credibility
Email marketing helps businesses drive what action?
Conversions
Why is a well-designed website important for a business?
It builds credibility and allows customers to interact with the business.
Why are backlinks important for SEO?
They signal credibility and authority to search engines.
Why would Fancy Flowers post regularly on Facebook?
To increase visibility, followers, website traffic, and sales.
Why do social media marketing and content marketing go “hand in hand”?
Because content is what is shared on social media.
Email marketing is best used to build what over time?
Customer relationships
What platform makes it easy for non-programmers to start an online store?
What is Shopify?
SEM includes both organic and what other type of marketing?
What is paid marketing?
Customer engagement is most visible in which digital marketing strategy?
What is social media marketing?
Every word and image posted online reflects a business’s what?
Brand