PADs
How many pictures should be taken & sent to MKTG on PAD days?
3
How long is the Summer Kickoff Challenge contest running for?
2 months (June & July)
How does a patient become a VIP?
they get 3+ referrals in one year
What is our instagram handle?
@oaklandspine
What are 3 office items that have our logo on it that MKTG orders?
pens, swag, water bottles, pamphlets, NP folders,
What time should pictures be sent to MKTG by on PAD days?
3:30pm
What are the 3 different choices of prizes for getting 3+ referrals for the summer kickoff challenge?
Beach bike, beach chair set, kayak
What color travel card do patient VIPs get?
gold
What is one type of mailer we send?
EDDM, Condition/Therapy, Reactivation
What is the July monthly handout?
sunscreen
What form must be filled out by a patient before taking their photo?
Model Release Form
The Summer Kickoff challenge a contest to increase _____
Referrals
What is the FIRST referral gift a patient receives in the mail?
starbucks gift card
Where can you find one of our digital billboards?
Route 287, Route 46,
Name 3 staff VIPs
tbd...
How many PADs do we typically have each month?
around 3
Name 3 different ways STAFF find out about the monthly contest
monday email, marketing calendar, PC/DC leads
What is the SECOND referral gift a patient receives in the mail?
amazon gift card
What are two ways a patient can request an appointment?
call, request one on our website, zocdoc (for 1st time patients)
What's the condition and therapy of July?
headaches & PT
What is the next PAD we have coming up?
Explain what it entails
Review, Spin & Win
Patients who leave an online review (Yelp, Google, FB) get the chance to spin the prize wheel and win big!
Name 3 different ways PATIENTS find out about the monthly contest
emails, office signage, from our staff
What is the THIRD referral gift a patient receives in the mail?
a special customized gift box
What is the message on our static billboards?
Back pain stops here
Name 3 different core values
coachable, positive attitude, team above self, patient centered, in sales, etc